Ambassador Cruise Line bowled over by Cricket

 

Ambassador Cruise Line has solidified its commitment to cricket in the UK, using strategic partnerships and events to elevate its brand among sports enthusiasts and working with sporting organisations that share much the same values: a commitment to providing world-class customer experiences and hospitality while aiming to continually develop sustainable practices.

 

As the Principal Partner of Essex Cricket and the Official Cruise Line Partner of Surrey County Cricket Club, Nottinghamshire Cricket Club and Warwickshire Cricket, Ambassador has positioned itself as a key supporter of the sport, engaging members, spectators and local communities through innovative initiatives.

 

Building Strong Cricket Partnerships

 

Ambassador’s partnership with Essex Cricket dates back to 2022, and in that time the relationship has grown from simply being the Club’s Principal Partner to becoming principal shirt sponsor for Essex’s Metro Bank One Day Cup campaign and sponsoring the Men’s, Women’s and Ability team’s One Day kit, which comes in Ambassador’s brand colour of purple. This three-year collaboration, which saw the Club announce in February this year that that Essex’s venue in Chelmsford has been renamed the Ambassador Cruise Line Ground, underscores Ambassador’s commitment to grassroots cricket across men’s, women’s and ability teams while working with the club on their inspiring work, schemes and support of the local community of Essex and East London.

 

Following the success of the partnership with Essex Cricket, Ambassador now has similar agreements with Surrey, Warwickshire and Nottinghamshire County Cricket Club. This offers the cruise line the perfect platform to showcase the brand to a significant fan base population, allowing Ambassador to integrate the brand into the cricketing experience while connecting with a passionate audience. Supporters and club members receive exclusive offers on Ambassador’s wide range of cruise itineraries alongside offering fan engagement experiences and interactive activities at each club’s respective grounds during domestic and international fixtures. In addition, the cruise line receives brand and marketing exposure opportunities on matchdays as well as across each club’s social media channels.

 

Cricket-Themed Events and Experiences

 

Ambassador further strengthens its ties to cricket with unique experiences like its Cricket Legends Cruise, featuring appearances by icons such as Graham Gooch, Jonathan Agnew and Henry Blofeld. These events blend sports and leisure, appealing to fans who value exclusive opportunities tied to their favourite pastime.

 

The Surrey CCC Golf Day at Burhill Golf Club is another example of this synergy. Playing alongside Surrey CCC Ollie Sykes, Ian Benjafield and Gordon Nardini plus Graham McKenzie of TravelMole were offered an opportunity to connect with a rising star while enjoying a premium golf experience. This event not only bridges the worlds of cricket and golf but also highlights Ambassador’s ability to create memorable moments for sports enthusiasts.

 

Benefits for All

 

For Ambassador, these initiatives enhance brand visibility among cricket-loving audiences while offering unique experiences that deepen customer loyalty while providing vital backing for grassroots programmes and fan engagement efforts.

 

Ambassador Cruise Line’s commitment to cricket goes beyond sponsorship – it fosters meaningful connections through shared passions. From community initiatives to exclusive events like the Surrey CCC Golf Day, Ambassador continues to elevate its brand while supporting the growth of cricket across the UK.

Learn more about Ambassador Cruise Line