
Scarlet Lady is an “adult-by-design” sanctuary at sea for the 18-plus traveller with eateries, group fitness classes, basic beverages, tips, Wi-Fi, The Beach Club at Bimini and even more surprises included. It leads our first season in 2020.
Offering a “Rebellious Luxe” experience ship-wide, it’s luxury with a dash of Virgin attitude.
With a focus on wellbeing we call “Vitamin Sea”, the “do nothings”, “do somethings” and the “do literally everythings” (you will know who those types of clients are), there’s a way to sweat for everyone.
We’re completely rethinking how entertainment at sea is done with carefully curated, original and uniquely Virgin experiences.
Firstmates.com is the digital home for First Mates. Use it to book, get marketing materials and connect for support.
Amp up your SeaQ and join the First Mates SeaCiety on Facebook, the only First Mates learning community to engage and interact on all things
Virgin Voyages.
-
13 Mar 25
Partner News
Virgin Voyages’ Brilliant Lady Prepares for Her Debut, Pulling Back the Curtain on New, Showstopping EntertainmentAhead of the ship’s much-anticipated inaugural season, Virgin Voyages unveils line-up of never-before-seen, original ...Read moreVirgin Voyages’ Brilliant Lady Prepares for Her Debut, Pulling Back the Curtain on New, Showstopping Entertainment - News & announcementsAhead of the ship’s much-anticipated inaugural season, Virgin Voyages unveils line-up of never-before-seen, original productions for endless entertainment at sea
When Virgin Voyages’ newest Lady Ship sails into the New York harbour this September, fans and First Mates alike can expect the brand’s award-winning entertainment line-up to be, in a word – Brilliant. Shaped by First Mate (travel advisor) and Sailor feedback, the brand’s commitment to continuous innovation is showcased through Virgin Voyages’ new entertainment, introducing even more comedy, live music and immersive storytelling. Designed to keep pace with the ship's adventurous spirit, Brilliant Lady will debut seven electrifying, original productions and a variety of new Happenings, a move heavily influenced by the brand’s high proportion of repeat Sailors – a figure that’s up to more than 60% on some voyages. Brilliant Lady will also set the stage for day-to-night entertainment with the return of fleet favorites, all designed to complement the ship’s longer itineraries and diverse destinations. For clients seeking even greater variety in their voyages or wanting to explore the brand on a deeper level, Brilliant Lady’s new routes range from five to 16 nights. Not only can travellers explore new destinations like Bermuda’s pink shores and Alaska’s glacial fjords, but the festival-like Happenings line-up is designed to be anything but dull. “Brilliant Lady has so much in store for our Sailors and travel advisors. The new incredible additions to our entertainment is just the first reveal in a series of imaginative experiences we’re unveiling for our fourth and final ship,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “Our brand has come so far since our launch in ‘21, and we’re grateful to our travel advisor community for being such an important part of our journey. Thanks to their valuable feedback, we’re constantly challenging ourselves to raise the bar by offering more entertainment and never-before-seen experiences. Not only will Brilliant’s entertainment take us to the next level, but it will also answer the areas where we needed to grow.” With Resilient Lady having earned the 2025 USA Today 10Best award for “Best Entertainment at Sea,” Brilliant Lady will ride this wave of success as she makes her debut this fall. Harnessing the power of the Virgin brand and Richard Branson’s heydays as a music exec, Brilliant Lady’s entertainment strategy reflects Virgin Voyages’ growth and evolution from an industry disruptor to the No. 1 cruise line in the world. Aboard Brilliant Lady, decadent supper club affairs turn into comedic whodunnit murder mysteries, culminating in electric parties that glow all night long. Red Room Shows Red Hot - A high-energy musical revue tracing Virgin’s 50-year legacy through five decades of iconic hits from Virgin Records’ musical catalogue. Featuring archival clips and inspired by the rebellious spirit of Sir Richard Branson, there is something for everyone with this jukebox. Out of Time - A creative collaboration between Virgin Voyages and No Ceilings, this time-traveling comedy is a wild ride through history thanks to Dr. Victoria Vortex’s time machine. When things go off-track, the road back makes its way through a cavalcade of music, fashion, dazzling flappers and a few acrobatic cavemen. The Manor Shows Up With a Twist - Inspired by the roaring 20s is this decadent new installment of Virgin Voyages’ Supper Club Series. Sailors find themselves at Lady Valentina’s Emporium of Excess, which offers both elevated dining and high-concept characters on the menu. Alongside a live band, vintage numbers from yesteryear and summer soundtrack favorites are given a modern twist with audience members even having a say in the show’s ending. Murder in the Manor - Heavily influenced by today’s true crime fascination and 1980s murder mystery novels, this immersive theater performance blends spectacle, spooky mystery and incredible dancing. Created by No Ceilings, this show puts Sailors front & center. They’ll be tasked with assisting the hapless investigators who seem to keep missing the most obvious clues. Together, they’ll help a plain-Jane figure out who killed her rockstar twin sister. Duets - A showcase of soulful duets across generations and genres, this stage show features Motown, classic rock and contemporary ballads, all performed with jazz-infused arrangements. Electric - Dive into the depths of Brilliant Lady’s immersive UV wonderland. Teeming with fluorescent accents, UV reactive ‘fits,’ neon face paint and even a jellyfish parade, this electric dance party is pure luminous joy. Of course, this epic glow party wouldn’t be complete without the Electric Slide (boogie, woogie, woogie). Disco Reimagined - Studio 72 is getting a major upgrade in this reimagined take on a disco party. Dance breaks and circus moments take hold in a 90-minute explosion of sequins, flared pants and acrobatics so good Sailors will gasp. Reimagined Fleet Favorites Scarlet Night Red Room Glow Up - The night that celebrates the octopus goddess and reigns supreme above all others is getting an indoor glow-up when Brilliant Lady makes her way to Alaska’s woody shores. On nights too cool for an under-the-stars, poolside affair, the Red Room will come alive with specialized programming designed to keep the energy as high as it would be outdoors. Duel Reality - The fleet’s acrobatic flagship returns to Brilliant Lady with its high-flying acrobatics and breathtaking aerial feats. A modern take on Romeo and Juliet, Duel Reality made history as the first cruise ship production to go from sea to land, debuting in Boston last year. —- For the first time ever, the entire fleet is making waves with a Caribbean takeover this fall. Voyages promise visits to the world's most popular islands and feature late stays and overnights, a cruise experience that is distinctly Virgin. All four Lady Ships will sail in the same region, equating to more choice for travellers with 28 incredible ports and 44 unique itineraries currently on sale. Longer itineraries of 10+ nights explore the hidden gems of the southern Caribbean while Virgin’s five- to eight-night mid-length voyages often include a stop at the exclusive Beach Club in Bimini, a Sailor favorite. Direct access to Miami and San Juan from major international hubs make it easier than ever for clients and Circles (groups) to set sail with Virgin, while competitive commissions on the voyage fare and bookables (and no NCFs) make it a win-win for advisors. -
05 Mar 25
Partner News
Virgin Voyages Revolutionises Group Travel with an Enhanced, Fair and Flexible “Circles, Groups, and Weddings” Program, Driven by First Mate FeedbackVirgin Voyages, Richard Branson’s award-winning cruise line, is charting a new course for group ...Read moreVirgin Voyages Revolutionises Group Travel with an Enhanced, Fair and Flexible “Circles, Groups, and Weddings” Program, Driven by First Mate Feedback - News & announcementsVirgin Voyages, Richard Branson’s award-winning cruise line, is charting a new course for group travel with an enhanced program designed to make it easier and more rewarding for cruisers and First Mates (travel advisors) to book their next adventure. Ahead of the highly anticipated launch of Brilliant Lady and epic itinerary offerings, the cruise line’s Circles program is evolving, now called “Circles, Groups, and Weddings,” offering greater flexibility, richer benefits and improved offers based on agents’ feedback. Additionally, Sailors will receive a variety of benefits when booking together through their First Mate including up to a 10% travel discount, up to $300 (approx. £235) in free drinks, and a dedicated group dinner at one of Virgin’s six Michelin-inspired restaurants. This new program directly addresses agents’ requests while maintaining the brand’s value proposition, making group bookings simpler and more rewarding while continuing to be extraordinarily fair, flexible, and inclusive. Circles - this program has been reimagined to give First Mates more time and flexibility to build their groups while offering better perks for their Sailors. Key updates include:-
- No cabin minimum required
- No deposit required
- Richer combinability including My Next Virgin Voyage
- More time to form a group
- Price & promotion protection
-
- Eight cabin minimum
- No deposit required
- 30-day hold
- On-board Bar Tab options
- Price & promotion protection
-
- No minimum cabin requirement
- 30-day hold
- On-board Bar Tab options
- Price & promotion protection
-
-
11 Feb 25
Partner News
Fall in Love with Virgin Voyages New Winter Itineraries, Hilarious Entertainment and Fresh Eats this Valentine’s DayOur ships are red, the sea is blue, and this Valentine’s week, Virgin Voyages ...Read moreFall in Love with Virgin Voyages New Winter Itineraries, Hilarious Entertainment and Fresh Eats this Valentine’s Day - News & announcementsOur ships are red, the sea is blue, and this Valentine’s week, Virgin Voyages is announcing major updates – it’s true! From enchanting Caribbean itineraries, savoury new menu items at Extra Virgin and Gunbae, and Brilliant new shows – including the second run of the brand’s hilarious Comedy Fest – Virgin Voyages is heralding in a new era of excitement, even kicking off the festive season with Scarlet’s Valen-tunes Spotify playlist. Cupid must have an affinity for the world’s No. 1 cruise line as Feb. 14 is a holiday forever etched in Virgin Voyages’ history. Celebrated as the day Richard Branson’s award-winning travel brand took delivery of its first ship, Scarlet Lady, Virgin Voyages also opened the doors to its palm-grove inspired Terminal V at PortMiami, complete with a 718 street address to earmark Branson’s birthday. Since then, Sailors, Crew, local communities and First Mates (travel advisors) have fallen in love with Virgin Voyages, and this Valentine’s Day, the beloved cruise line is giving fans five (more) sweet reasons to set sail the Virgin way. Reason 1: Love is better when it’s shared Solo travel, especially among women, is on the rise, NBC Reports*, and though Virgin Voyages is primed for individual exploration with solo cabin categories and Solo Sailor Meet-Ups on embarkation day, the brand also reigns supreme as the ultimate group getaway. Whether celebrating a milestone birthday with friends, coordinating a multi-generational family reunion or hosting an epic bachelor or bachelorette party, group travel comes with major perks. For parties of eight or more, a 10% travel discount, up to $300 (£242.25) in free drinks and a dedicated group dinner at one of Virgin’s six Michelin-inspired restaurants are just a few of the benefits of booking together. To take the group voyage to the next level, the brand will soon roll out enhanced welcome amenities including fresh blooms, bubbles (Champagne or prosecco), chocolate and beer buckets to say “bon voyage” in style. Reason 2: Fall for bold new flavours Virgin Voyages’ menus are getting a delicious new refresh at both Extra Virgin and Gunbae. At Extra Virgin, the ship’s Italian-inspired trattoria, new pastas, arancini, seafood risotto, and roasted monkfish are just a few of the additions coming to the fleet in May. Gunbae, the only Korean BBQ at sea, will keep a few Sailor favourites while refreshing the menu with the addition of shrimp kimbap rolls, bulgogi fire meat, and bo ssam (whole roasted pork butt with oysters and caviar), all debuting this July. Additional culinary announcements for Brilliant Lady’s inaugural season will be shared over the coming months. Reason 3: Head over heels for new entertainment Scarlet Lady’s recent glow-up – complete with new suites, VIP poolside cabanas and a glamorous new mermaid – also brought the addition of two eclectic new shows in the ship’s multi-transformational theatre at sea. Bringing it back to New Year’s Eve of 1999 is an interactive Y2K party while the epic, concert-style “It’s a Rock Show-ke” has Sailors belting the entirety of “We Didn’t Start the Fire” and other 80s or 90s classics alongside a live band. Brilliant Lady, the fourth and final ship in the Virgin fleet, will make her debut in September, premiering several immersive new shows. Among them is an all-out production inspired by Virgin Records’ musical catalogue from the past five decades that celebrates the history, entrepreneurial attitude and rebellious spirit that is Sir Richard Branson. In March, Virgin Voyages will also unveil other entertainment currently in the works for Brilliant Lady’s inaugural North American season. Reason 4: Set sail on hilarious specialty voyages When Virgin Voyages fans asked for more comedy, the brand delivered in a big way, amping up its on-board line-up with the LOLz Supper Club series and Festival Stage of rotating comedy driven residencies. Last year, Virgin Voyages introduced Comedy Fest in the UK to overwhelmingly positive reception. This year, Comedy Fest is back by popular demand and returning to British shores. Setting sail Aug. 30 from Portsmouth, the six-night UK edition features headliner Jack Whitehall, the charismatic host of The BRIT Awards. Known for his hilarious Netflix series, sold-out stand-up tours and starring roles in films like the Jungle Cruise alongside Dwyane Johnson and Emily Blunt, Jack Whitehall is bringing his laugh-out-loud comedy to the Virgin Voyages stage. New for 2025 is a US-based Comedy Festival. Sailors are invited to laugh their aft off aboard this five-night voyage from Miami. Departing Aug. 10 and sailing to Bimini and the sun-drenched village of Costa Maya, this specialty voyage will feature a stacked line-up of can’t-miss comedians. Reason 5: Enchanting Caribbean itineraries for winter 2026-2027 With watercolour sunsets and ombre blue waters, the picture-perfect backdrops of the Caribbean are enough to make anyone swoon. This Valentine’s Day, Virgin Voyages is mixing things up, unveiling fresh variations of itineraries, all new ports and its first true weekender. Next year, the four-night Fire & Sunset Soirees to Key West and Bimini will adjust schedules. Departing on Thursday and returning on Monday, Sailors can set sail with limited PTO required (or opt for the new Work From Sea wifi should meetings summon). Virgin Voyages will also add Panama City (Panama) and the gorgeous island of St. Thomas (U.S. Virgin Islands) to its growing list of international ports of call. Winter 2026-2027 also boasts fresh five-night itineraries such as “Jamaican Daze & Bimini Breeze” to Ocho Rios, along with “Cayman Isles & Bimini Beach Miles” to Georgetown. In one week, Virgin Voyages will also open bookings for the 17-night voyage through the Panama Canal to Miami. The original east-to-west option that went on sale in 2024 was the fastest selling itinerary in Virgin Voyages’ history, so Sailors are encouraged to mark their calendars. -
10 Jan 25
SPECIALS
Virgin Voyages offers £120 in FREE drinks with new Refer a Sailor programVirgin Voyages has launched a new ‘Refer a Sailor’ offer, giving sailors and their ...Read moreVirgin Voyages offers £120 in FREE drinks with new Refer a Sailor program - News & announcementsVirgin Voyages has launched a new ‘Refer a Sailor’ offer, giving sailors and their mate $150 each (approximately £120) in free drinks when they make a referral. The offer is exclusive for those who’ve travelled on a Virgin Voyages cruise before, but that’s an ever-expanding number of people. In fact, sailors love the brand’s kid-free sailings, Michelin-level dining and incredible itineraries so much that on some sailings, 60% of those on board are repeat customers. All Virgin Voyages’ fans need to do is share a link to a first-time friend for them to each receive the bar tab - it’s that easy to keep the toasts coming. Here’s how it works:- Get Your Share Link: Submit your Virgin Voyages account email to access a unique share link.
- Spread the Word: Share your unique link with friends who have never sailed with Virgin Voyages via email, text, or their social channels.
- Earn $150 Bar Tab Each: When your friends book their first trip, they’ll get $150 to spend on specialty drinks, from elevated evening cocktails at dinner to morning cappuccinos to fuel your onboard workout. Once their trip is 45 days away, you’ll receive your $150 Bar Tab too!
-
11 Dec 24
NEWS
Virgin Voyages celebrates record-breaking salesVirgin Voyages just had record breaking sales, shattering previous milestones with Black Friday marking the ...Read moreVirgin Voyages celebrates record-breaking sales - News & announcementsVirgin Voyages just had record breaking sales, shattering previous milestones with Black Friday marking the single highest booking day in its history. For Cyber Monday and Travel Tuesday, Virgin Voyages reported triple-digit increases across the board, including a more than 300% increase in revenue compared to 2023. In addition, the brand is experiencing a more than 60% increase in overall revenue growth vs. 2023, with 2025 projected to be up 50% again. This comes ahead of Wave season. “We are so grateful for the support that we’re seeing from our loyal customers and travel advisor community” said Nirmal Saverimuttu, CEO of Virgin Voyages. “We’re committed to sticking to our roots and not nickel and diming our Sailors, before, during or after their voyage with us.” In addition to occupancy records achieved in the Med and Caribbean this year, the brand has seen excitement around its new Alaska itineraries, longer voyages, including trips to Iceland and solar eclipse sailings in 2026. -
10 Dec 24
Partner News
Virgin Voyages Celebrates Record-Breaking Sales And Triple-Digit Revenue Growth, Setting The Stage For A Tremendous Wave SeasonVirgin Voyages, Richard Branson’s kid-free, boutique hotel at sea, announced today an impressive, record-breaking ...Read moreVirgin Voyages Celebrates Record-Breaking Sales And Triple-Digit Revenue Growth, Setting The Stage For A Tremendous Wave Season - News & announcementsVirgin Voyages, Richard Branson’s kid-free, boutique hotel at sea, announced today an impressive, record-breaking retail period, shattering previous milestones with Black Friday marking the single highest booking day in company history. Hot on the heels of Black Friday, Cyber Monday and Travel Tuesday, Virgin Voyages is reporting triple-digit increases across the board, including a more than 300% increase in revenue from 2023, and equally, a +300% increase in bookings compared to this period last year. In addition to these notable outcomes, the brand is experiencing a more than 60% increase in overall revenue growth vs. 2023, with 2025 projected to be up 50% again on 2024’s record revenue performance. This news comes as a favorable precursor for the much-anticipated WAVE season, with projections set to surpass any previous records. “We are so grateful for the support that we’re seeing from our loyal customers and travel advisor community and their passion for the award-winning, kid-free experiences we have created and built from scratch together. Breaking records would not have been possible without our First Mates, and we’re as committed to them as they are to us,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “In an environment where value is disappearing and travelers are feeling the pinch of changes from others, we are doubling down on being an incredible value for Sailors with all our inclusions, such as Wi-Fi, soft drinks, still and sparking water, unlimited fitness classes, no upcharges for specialty dining and more. We’re committed to sticking to our roots and not nickel and diming our Sailors, before, during or after their voyage with us.” Saverimuttu added, “While also being brilliant to do business with, our travel partners will continue to benefit from our no NCF policy, earning commissions from everything they sell.” In addition to occupancy records achieved in the Med and Caribbean this year, the brand has seen a lot of excitement around its new Alaska itineraries, the introduction of longer voyages, including trips to Iceland and solar eclipse sailings in 2026. Further, Virgin Voyages’ new Annual Pass product, the first ever year-long voyage where passengers can hop on and off any ship, any time - has received dozens of inquiries from adventurers all over the world and expects to sell out before the end of the year. “We have a lot to look forward to in 2025 with our new ship, Brilliant Lady, setting sail, Scarlet Lady back from her ‘Glow Up,’ the introduction of longer itineraries and new home ports such as New York, Los Angeles and Seattle. Plus Sailors can look forward to more food and entertainment innovations including new dining concepts, such as Lucky Lotus, and new production shows, live music and comedy all rolling out fleet-wide,” said Saverimuttu. “We continue to see really strong repeat cruisers – up to 60% on some voyages – but are also breaking through to new audiences with more than 70% of our Black Friday and Cyber Monday bookings coming from Sailors new to the brand, with a significant number being new to cruise. This further solidifies our place as the brand of choice for travelers looking for a fresh, price-inclusive travel experience. We believe this really shows the power and appeal of a kid-free vacation, a position in the travel industry where Virgin Voyages is also fast becoming the brand of choice for adult-only holidays.” On the heels of a record-breaking season and year, Virgin Voyages also took home two major consumer awards, winning the top spot in its category for both the Condé Nast Traveler’s Readers Choice Awards and Travel + Leisure World’s Best Awards, two consecutive years in a row – a rare industry designation. To further the brand's award-winning track record, Virgin Voyages was the first and only cruise line in history to sweep the Cruise Critic awards, taking the top spot in all categories in 2023. -
30 Oct 24
NEWS
Alaskan adventures unveiled by Virgin VoyagesVirgin Voyages sets course for the Last Frontier in the summer of 2026 aboard Brilliant ...Read moreAlaskan adventures unveiled by Virgin Voyages - News & announcementsVirgin Voyages sets course for the Last Frontier in the summer of 2026 aboard Brilliant Lady, the line’s newest ship. The cruise line has just unveiled what guests can expect on the upcoming Alaska cruises. Seven- to 12-night itineraries depart from Seattle and Vancouver starting with the MerMaiden voyage (May 21-28). Alaska cruises will visit Ketchikan, Sitka and sail the Tracy Arm Fjord. Brilliant Lady will also dock in Prince Rupert, BC. Access for presale passholders opens this week, while itineraries go on sale for the general public starting November 13. Shore excursions offered include whale watching, salmon fishing, glacier trekking, lumberjack shows and dog sledding. New ‘Treat Yourself’ culinary enhancements will feature locally sourced Alaskan seafood. Virgin Voyages' CEO Nirmal Saverimuttu said, "Soon our Sailors can visit one of the world's most incredible destinations, all while enjoying new and exciting artists, chefs and musicians." Debuting in September 2025, Brilliant Lady kicks off her inaugural season in New York with voyages from Miami, LA and Seattle planned in the months that follow, including a 16-night sailing through the Panama Canal. In addition to Alaska, the Virgin is unveiling an additional seven-night itinerary from Los Angeles. Highlights include Cabo San Lucas, magical Mazatlàn and Puerto Vallarta.Related News Stories:
-
29 Oct 24
Partner News
Brilliance Awaits: Journey to the Magnificent Alaskan Wilderness with No. 1 Cruise Brand, Virgin VoyagesExpeditions to the Last Frontier on sale Nov. 13 Did Juneau that Virgin ...Read moreBrilliance Awaits: Journey to the Magnificent Alaskan Wilderness with No. 1 Cruise Brand, Virgin Voyages - News & announcementsExpeditions to the Last Frontier on sale Nov. 13
Did Juneau that Virgin Voyages is sailing to Alaska? Voted the best large-ship liner in Condé Nast Traveler’s 2024 Readers’ Choice Awards and the best mega-ship liner in Travel + Leisure’s 2024 World’s Best Awards, Sir Richard Branson’s brilliantly disruptive travel company is setting course for the Last Frontier in the summer of 2026. From cascading waterfalls to vast rugged landscapes, Alaska’s gripping wildlife and sprawling vistas await between May and September. Brilliant Lady, the newest ship in Virgin’s impressive fleet, will celebrate the grand finale of her inaugural North American tour with 17 new voyages – heroing 12 awe-inspiring destinations. Access for presale passholders opens on Thursday, while itineraries go on sale for the general public starting Nov. 13 with inaugural season pricing expected to rise quickly. Just in time for peak orca season, Brilliant Lady will offer Sailors a front-row seat on an unforgettable journey to the Pacific Northwest’s woody shores. Ports of call promise the adventure of a lifetime and the rare chance to witness majestic creatures in their natural habitat. There will be opportunities to spot bald eagles, seals and humpback whales, while salmon fishing, glacier trekking, lumberjack shows and dog sledding are just a sample of Shore Things on offer. Seven- to 12-night itineraries depart from Seattle and Vancouver with stops in Alaska’s magnificent wilderness and Canada’s untouched northwest. The MerMaiden voyage (May 21-28), for example, departs from the Emerald City and spends a day sailing to Ketchikan, a quaint village located amongst the Tongass National Forest. From there Brilliant Lady docks in verdant Sitka – the iconic seaside town teeming with local culture that inspired Ryan Reynolds’ and Sandra Bullock’s rom-com “The Proposal” – followed by a day voyaging up the impressive Tracy Arm Fjord. Brilliant Lady will also dock in Prince Rupert (British Columbia), a picturesque coastal town offering cosmopolitan amenities, before spending a final day travelling back to Seattle. With all of the incredible wildlife that lies beyond Brilliant’s bow, guests are spoiled for spaces to take in the sights. Sailors can wrap up in their warm, knitted cabin blanket with a cup of hot cocoa or glass of Moët and marvel in the serene beauty as 86% of cabins boast balconies with hand-woven hammocks. The Galley, Virgin’s food hall with food all included, offers floor-to-ceiling windows so Sailors never miss a beat, while cosy daybeds at The Athletic Club and The Dock make for desirable outdoor viewing spaces. Even The Runway, Virgin Voyages’ suspended running track, can serve as a sightseeing platform, making morning runs even more exhilarating. For foodies, new “Treat Yourself” culinary enhancements will feature locally sourced Alaskan seafood. Virgin Voyages’ CEO Nirmal Saverimuttu said, “We have incredibly high repeat rates, so our Sailors are always challenging us to seek new horizons; they always want to know ‘where else can we sail with Virgin?’ This brand is charting new paths, and the sold-out response to our Front(ier) of the Line passes earlier this year showed us just how sought after our Alaskan itineraries are. We continue to reach for the high seas with our itineraries, with Brilliant Lady being no exception. Soon our Sailors can visit one of the world’s most incredible destinations on the No. 1 cruise line, all while enjoying new and exciting artists, chefs and musicians that bring the Virgin vibe.” Following the announcement of Brilliant Lady’s North American tour, bookings for the coveted US itineraries surpassed anticipated demand. Debuting in September 2025, Brilliant Lady kicks off her inaugural season in New York with voyages from Miami, LA and Seattle planned in the months that follow, including an epic 16-night sailing through the Panama Canal. The bucket-list Alaskan voyages, however, really stole the show. In May, 2024, members of the brand’s Sailing Club – Virgin Voyages’ loyalty program – were offered a chance to snag Front(ier) of the Line passes to pre-purchase the limited Alaskan itineraries. After selling out, the Front(ier) of the Line passholders get booking access starting this week, with voyages opening to the general public on Nov. 13. In addition to Alaska, the brand is unveiling an additional seven-night itinerary from Los Angeles. Highlights include Cabo San Lucas, magical Mazatlàn and charming Puerto Vallarta. Virgin Voyages is a brand that believes in offering its Sailors more value and more choice without nickel and diming at every turn. Always included and built into every voyage fare is specialty dining and Michelin-inspired food, essential bevvies, high-speed wifi, gratuities, group fitness classes and entertainment. To take advantage of the incredible value and start planning a brilliant getaway to explore the glacial waters and aurora-lit skies of the Pacific Northwest, travelers can sail on over to www.VirginVoyages.com or contact their First Mate (travel advisor). -
27 Oct 24
Partner News
Virgin Voyages Embarks on “Mystery Voyage,” A New Reality Travel Competition Promising Intrigue and Drama on the High SeasVirgin Voyages, the award-winning travel brand created by global entrepreneur Richard Branson, is teaming ...Read moreVirgin Voyages Embarks on “Mystery Voyage,” A New Reality Travel Competition Promising Intrigue and Drama on the High Seas - News & announcementsVirgin Voyages, the award-winning travel brand created by global entrepreneur Richard Branson, is teaming up with SuperBloom and Purveyors of Pop in the first-of-its-kind development deal. As Hollywood enters into a new era with increasing demand for brand-funded projects, Mystery Voyage will turn Sailors into sleuths as the show sets sail aboard Virgin’s newest vessel, Brilliant Lady, in the ultimate whodunnit. Promising drama, intrigue and seductive mystery, Mystery Voyage is a new travel competition set to the gorgeous backdrop of the sultry Mediterranean. A group of travelers aboard Brilliant Lady find themselves immersed in the world of a fictional, high-stakes murder mystery plot. Faced with everything from jewelry heists and stolen artwork to kidnapped travelers or uncovering a mole, the cast must collaborate and compete to assemble clues and solve crimes each week. The motley crew of suspects will encompass everyone from past reality competition challengers to docuseries stars and unsuspected personalities. With new information surfacing weekly, alliances may form, but the sleuths will soon learn that trusting anyone becomes impossible. Richard Branson, Founder of the Virgin Group said, "I've always loved solving problems and puzzles, and have been known to be up for a game of chess. Solving a good mystery is much like that, and with our beautiful Lady Ships as the film set, we're bringing that romantic, mysterious, Hollywood feel to the high-seas." The fascinating series concept was developed for Virgin Voyages by SuperBloom and Purveyors of Pop, two powerhouses that combined their unique expertise in brand marketing and non-scripted television. SuperBloom, an independent creative company, is built to unearth the unexpected. Purveyors of Pop is the non-scripted producer behind reality franchises like Real Housewives, Ex on The Beach and Married To Medicine. Matching the radiant elements of Brilliant Lady are the aspirational and scenic backdrops of the Greek Isles and Turkey. These are the two anticipated off-ship sets for Mystery on the Voyage and Virgin Voyages regularly offers sailings to both. Its seven-night “Greek Island Glow” calls on the iconic ports of Mykonos and Santorini along with Bodrum, a seaside town teeming with gothic architecture, warm hospitality, outdoor bazaars and idyllic vacation vibes. When the high-profile cast of mystery sleuths aren’t investigating, they’ll have their run of the 110,000-ton ship and anything can be a clue. Afternoon tea at Sip, mud baths at the mermaid-inspired Redemption Spa, PJ soirees under the stars, and epic Scarlet Night parties might just be the place the contestants find their next leads. At the very least, the social backdrops offer opportunities for the cast to strategize and form alliances, and for audiences to get a sneak peek into the world of Virgin Voyages. Hitting the high seas in September of 2025, Brilliant Lady will embark on the ultimate cross-country sea trip with a series of longer itineraries. As the final ship in Virgin Voyages’ current fleet, her inaugural season will take Sailors on an American adventure. Routes include New York City to Bermuda and Canada; Los Angeles to Mexico; Miami to the ABC Islands; Seattle to Alaska; and one epic, 16-night voyage through the Panama Canal with stops in Costa Rica and Guatemala. Nathan Rosenberg, Chief Brand Officer for Virgin Voyages, said, “Virgin’s known for pushing the bounds of creativity and this is just another example of that. I’m a huge fan of unscripted mysteries, and this fun concept, paired with how the ship will come alive on screen, is just so characteristic of the Virgin brand.” Over the past three years, the awards and real Sailor feedback have proven that cruising with Virgin is an experience unlike any other on the high seas. Not only will this cast of characters have the first chance to set sail aboard our new flagship vessel, but soon after, travelers around the world will be able embark on more than 30 new itineraries and understand why she’s Brilliant.” The series is currently in casting and packaging. For more information, please contact Adam Milano, [email protected]. -
21 Sep 24
Partner News
Virgin Voyages’ Scarlet Lady to undergo epic glow-upWhile Scarlet Lady will always be the First Lady of Virgin Voyages’ fleet, the ...Read moreVirgin Voyages’ Scarlet Lady to undergo epic glow-up - News & announcementsWhile Scarlet Lady will always be the First Lady of Virgin Voyages’ fleet, the ship that earned a coveted spot on Condé Nast Traveler’s 2024 Gold List is getting a fabulous glow-up. While it’s hard to make a good thing even better, Virgin Voyages’ first vessel is heading into dry dock from Nov. 14-28 for a handful of cosmetic upgrades after her introductory seasons sailing the high seas. “Since her much-anticipated debut in 2021, Scarlet Lady has sailed the world, welcoming hundreds of thousands of Sailors on-board while delivering irresistible vacations,” said Nicole Huang, VP of Fleet Experience. “We’re listening and giving travelers more of what they’ve asked for – this includes more suites, luxe new cabanas and fresh, vibey dining concepts – so Sailors can truly live the life of a rockstar.” Scarlet Lady’s signature experiences — like Scarlet Night, epicurious, award-winning dining and breathtaking acrobatics — are here to stay, but the brand’s OG vessel is reimagining a couple of its eateries. Razzle Dazzle, currently admired for its veggie-friendly brunch and bold interiors, will introduce a new evening concept with enhanced ambience that comes alive at night. On the heels of the wildly successful Asian Night Market, “Lucky Lotus by Razzle Dazzle” will welcome a daring, Chinese-inspired menu with delicious craft cocktails. Paired with a distinctively stylish design that swaps communal tables for intimate, loungey booths, Scarlet’s amplified space brings an elevated dining hideaway to sea. Matching the overwhelming demand for suites aboard the Lady Ships, several Sea Terrace cabins on deck 11 are being converted to create 24 “Seriously Suite” RockStar Quarters. The most popular among the suite categories, Virgin Voyages’ Seriously Suites measure 352 sq. feet with a European king bed, Peek-a-Boo shower, glamorous vanity, in-room record and vinyls, a stocked bar and the brand’s trademark Yellow Leaf hammock. “We wanted to give our Sailors a taste of the rockstar life and worked with Tom Dixon to design the 78 RockStar and Mega RockStar Quarters. They did such an amazing job, and there’s so much demand – our Massive Suite is often booked a year or more in advance. We’re answering in a big way by adding suites, so more people can live their best lives,” Huang added. The glam-up isn’t just for Scarlet’s interiors. On deck, VIP cabanas flanked by breezy white curtains and luxe daybeds overlooking the Aquatic Club will offer a front-row view for A-listers to see and be seen or by anyone wanting to treat themselves. The six bookable cabanas can be reserved individually or connected for larger group celebrations. Ground Club Too, the sought-after coffee bar in The Galley (Virgin Voyages’ modern food hall), will still serve Intelligentsia Coffee to jumpstart Sailors’ day, but by night, transform into a full-service bar with intimate lounge space and elevated cocktails. Countertop seating, sleek emerald benches, rust-colored couches and wood-slatted accents take the space from energy-inducing breakfast cafe to sophisticated nighttime hangout. At The Wake, a glamorous Roman and Williams-designed steak and seafood restaurant, the raw bar will be readapted to display the eatery’s impressive collection of high-end wines. The ship’s non-smoking casino will expand, adding additional slot machines along with exclusive spaces for the world’s most competitive players. Redemption Spa – an enchanting mermaid/merman hideaway offering everything from awakening bamboo and hot mineral massages to vitamin-infused facials – will see the creation of a couples treatment room where duos can recharge. The current Thermal Suite, outfitted with oversized portholes, heated quartz beds, a steamy mud room, cold-plunges, sauna and salt room, remains untouched. Finally, Scarlet Lady will debut a new mermaid on its bow, a symbol of strength and safe passage for the seafaring brand. Once the ship has completed all of its renovations, she’ll make the 16-night trans-Atlantic journey from Rome to Miami before embarking on a series of longer Caribbean voyages. The six-night “Western Caribbean Charm” and eight-night “Eastern Caribbean Antilles” will venture into the tropical Caribbean waters of places like St. Croix, Costa Maya, Roatán, San Juan, Puerto Plata and Bimini. Every voyage aboard the refreshed Scarlet Lady includes a stop at Virgin Voyages’ Beach Club in the Bahamas, renowned for its powdery white sands, free-form pools, swaying palms and epic floatilla parties. To book one of Scarlet Lady’s spectacular long Caribbean voyages and experience her elevated interiors, visit www.VirginVoyages.com or contact your First Mate. Cabins start at $1,790 USD. -
21 Aug 24
NEWS
Virgin Voyages back in PortsmouthPortsmouth is back on the Virgin Voyages’ cruise map as Resilient Lady is set to ...Read moreVirgin Voyages back in Portsmouth - News & announcementsPortsmouth is back on the Virgin Voyages’ cruise map as Resilient Lady is set to begin its inaugural UK season this week. The newest ship in Virgin Voyages' fleet arrived in Portsmouth after a summer of island-hopping through the Greek Islands. Resilient Lady will sail voyages to Amsterdam, Bruges, Lisbon and beyond. Shane Riley, VP of UK and International Sales at Virgin Voyages said: "We're back in British waters once again, this time with a variety of short cultural stints and sunny adventure sailings to help Sailors escape the British weather." Other highlights of the short season include calls in Ibiza, Bordeaux and Casablanca. Virgin Voyages is bringing back its Virgin Celebration Voyage The sold out sailing sees Sir Richard Branson, Boy George and Virgin Galactic astronauts onboard for a series of exclusive events. In mid-September, Virgin hosts its first-ever Comedy Festival at sea. Resilient Lady offers three to six-night roundtrip getaways, as well as a 12-night voyage to Barcelona. Cllr Steve Pitt, Leader of Portsmouth City Council said: "We're so pleased Virgin Voyages is coming back for a third time. We're also proud to be the first – and only – port in the world to have welcomed all three Virgin Voyages ships."Related News Stories: Virgin Voyages cancels next Australia cruise season Virgin Voyages sailing to 21 new ports for summer 2025 - TravelMole Royal Caribbean Sydney cruise cancelled due to propulsion problems NCL revives Philadelphia as a cruise port Iconic Glamor Trams returning to Universal Studios Hollywood Qantas 747 back in the fleet - TravelMole Stuart Allison returning to the UK as P&O Cruises CCO Royal Caribbean shifts ship from Baltimore to Norfolk, VA EU airports bring back 100ml liquid rule Cruise guests avoid prison after drunken jewellery theft
-
Savings (and hammock views) extended ?️ but not for long… Virgin Voyages - News & announcements