With record annual signings in EMEA, the company achieved over 7% net rooms growth for the region

  Marriott International, Inc. (Nasdaq: MAR) announced another year of strong growth across Europe, Middle East & Africa (EMEA) with a record-breaking number of annual signings of 291 deals representing over 34,000 rooms in 2024.  The company added over 180 properties to its operating portfolio in EMEA last year, expanding its product offerings in the region across travel purposes and segments – from affordable midscale to luxury, as well as entering three new markets – Luxembourg, Angola and Senegal.   “We celebrated exceptional growth across the EMEA region in 2024 with a record-breaking number of deal signings, growth across all segments and entry into emerging markets – further enhancing our portfolio and bringing even more unique travel experiences to the region,” said Satya Anand, President, Europe Middle East & Africa, Marriott International. “We remain focused on connecting people through the power of travel and look forward to building on this growth momentum to offer our owners, Marriott Bonvoy members and customers even greater options to extend their horizons.”   Following the record year of deal signings in the region, the company’s total pipeline for EMEA grew to 596 properties at year-end, representing 104,731 rooms (a 10% increase from the previous year).  Conversions drove growth across segments and markets in EMEA, representing 45% of the region’s rooms signings in the year. The company saw exciting development activity in Denmark, Germany, Saudi Arabia, Türkiye and the United Kingdom, all of which led the way with the highest number of signed deals in EMEA in 2024.   Jerome Briet, Chief Development Officer, Europe, Middle East & Africa added, “Our growth achievements in the past year, particularly in the conversion space, reflect the trust our owners have in Marriott International and the power of our well-established brands, competitive affiliation costs, powerful revenue generation engines and award-winning loyalty program. This region continues to offer tremendous opportunities for us to expand into new segments and markets, catering to the evolving needs of both domestic and international travelers.”    Marriott witnessed strong growth in the EMEA region across all segments in 2024.  Signings highlights included:  

• Marriott signed 26 deals in EMEA across its luxury brands, further expanding its pipeline of luxury projects in the region to more than 80 hotels and resorts at year-end.
• Four Points Flex by Sheraton, the company’s conversion-friendly midscale brand in EMEA, celebrated 34 deal signings in Europe – representing the most signings across Marriott Bonvoy brands in the region in 2024.
• In the premium segment, Autograph Collection, Tribute Portfolio and Marriott Hotels signed a combined 50 deals in the region in the past year.
• Courtyard by Marriott, Four Points by Sheraton and Moxy Hotels spearheaded the company’s growth in the select service segment with 39 deal signings in EMEA in 2024.
• Marriott continues to see momentum in the branded residential segment across EMEA with 11 project signings across the region in 2024, bringing its total EMEA residential portfolio to 72 locations at year-end (42 projects in the pipeline and 30 open locations).

  In 2024, Marriott also added 181 properties and nearly 20,000 rooms to its operating portfolio in EMEA. Openings highlights included:  

• Ritz-Carlton Reserve made its highly anticipated debut in the EMEA region with the opening of Nujuma, a Ritz-Carlton Reserve in the Red Sea, Saudi Arabia.
• W Hotels expanded its footprint in the region with the highly anticipated opening of W Prague.
• St. Regis further expanded into Serbia and Oman with the openings of The St. Regis Belgrade and The St. Regis Al Mouj Muscat Resort.
• The Luxury Collection announced the opening of four properties - Koenigshof, a Luxury Collection Hotel, Munich in Germany, Hôtel du Couvent, a Luxury Collection Hotel, Nice in France, Bab Samhan, a Luxury Collection Hotel, Diriyah in Saudi Arabia and Sansarayan Han, a Luxury Collection Hotel, Istanbul in Türkiye.
• Fairfield by Marriott Copenhagen Nordhavn opened in Denmark’s capital city, marking the brand’s first property in Europe.
• Moxy Hotels celebrated 10 years of stylish and playful hospitality in Europe with six openings including the brand’s debut in Spain with Moxy Barcelona and the addition of Moxy Luxembourg Airport, which marked the company’s debut in Luxembourg.
• Marriott also made its entry into Angola and Senegal with the openings of Protea Hotel Luanda and Courtyard Dakar Diamniadio.

  As Marriott continues to expand its offerings, the breadth and depth of the company’s portfolio remains well-positioned to offer a compelling value proposition for developers. To learn more about Marriott’s development opportunities and updates, visit https://www.hotel-development.marriott.com/.

Marriott International hailed a year of strong growth in the Asia Pacific region (excluding China) signing a record 109 hotel deals and adding more than 21,000. It also notched several milestones for the APEC region. "2024 was a record-breaking year, with exceptional growth driven by key development milestones, market expansions, and the introduction of new brands," said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. "As we continue to meet the evolving needs of modern travellers, APEC remains a pivotal region in our company's growth strategy." The luxury portfolio accounted for 19% of the signed deals in 2024. More than 20 agreements were signed including the expected debuts of EDITION in Jakarta and Mumbai; The Ritz-Carlton in Jaipur and Udaipur, and a second W Hotels in Singapore. In 2024, Marriott entered new destinations and celebrated debuts in the region. The company debuted in Papua New Guinea with the opening of Marriott Executive Apartments Port Moresby. The lifestyle-focused Moxy Hotels brand debuted in Bengaluru in India, Putrajaya in Malaysia, and Moxy Bangkok in Thailand. It marked its 600th property in APEC – Adelaide Marriott Hotel, Australia, the 150th property in India – Katra Marriott Resort & Spa and its 50th property in Malaysia. It also marked the 100th property in Japan. Marriott International in APEC closed 2024 with 635 open properties across 25 brands in 22 countries and territories.

Marriott International has made two new deals which will lead to the launch of a new outdoor accommodations segment. The company is acquiring the Postcard Cabins brand which manages groupings of small cabins in rural spots within two hours' drive of major metropolitan areas. The current Postcard Cabins portfolio features 29 locations comprising over 1,200 cabins across the US. It is expected to operate under long-term agreements with Marriott within an outdoor-focused collection It will then be integrated into Marriott's platforms in 2025. "We're excited to bring the Postcard Cabins experience to a global audience. What started a decade ago with a small group of believers in the power of spending free time in nature, has grown into a national movement," said Jon Staff, CEO of Postcard Cabins. Marriott also announced a long-term strategic agreement to add the Trailborn boutique hotels portfolio. These are properties located in outdoor destinations with a combined 559 rooms. They include hotels near Rocky Mountain National Park, the Grand Canyon and in Highlands, North Carolina. Two further properties are upcoming in Wrightsville Beach, NC, and Mendocino, CA. "As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios," said Leeny Oberg, Marriott's chief financial officer.

Marriott International has opened new Thai resort Khao Lak Marriott Beach Resort & Spa, marking its debut in Khao Lak. Khao Lak Marriott Beach Resort & Spa is just steps from Bang-Lut Beach and offers easy access to a number of offshore islands, rainforest and waterfalls. Phuket International Airport is a 90 minutes' drive away. "We are delighted to bring Marriott Hotels to Khao Lak, creating a new option for families, couples and groups of friends or colleagues, complementing our portfolio of Marriott Bonvoy resorts in Khao Lak,” said Brad Edman, Market VP Thailand, Cambodia & Myanmar. Khao Lak Marriott Beach Resort & Spa is a low-rise retreat with a modern design concept based on the local coastal heritage and sea-faring. The Greatroom is Marriott Hotels' take on the traditional lobby space. It serves as a collective hub with a bar. The Thai resort houses 283 rooms, suites and villas, ranging from 50 to 124 square metres in size equipped with private balconies. Many on the ground floor offer direct access to the resort's lagoon pools. There are seven restaurants and bars, a water playground and kid's club, beachfront activities including yoga and more. The signature Quan Spa awaits offers six treatment rooms and the fitness centre is open 24/7. Catering to leisure and business travellers alike, the Thai resort features the Andaman Grand Ballroom and five versatile meeting rooms, as well as outdoor event space including on the beach. Khao Lak Marriott Beach Resort & Spa participates in the Marriott Bonvoy travel program from Marriott International allowing members to earn points for their stay at the new hotel, and at other hotels and resorts across Marriott Bonvoy's portfolio

Marriott International celebrated the opening of its 100th Japan hotel - Four Points Flex by Sheraton Osaka Umeda. The occasion also marks the debut of the Four Points Flex by Sheraton brand in Asia Pacific outside China. Marriott has targeted the opening of twelve more Four Points Flex by Sheraton properties in Japan this year. In collaboration with investment firm KKR, this conversion-friendly expansion is expected to see a total of 14 properties join the brand in Japan through early 2025. This adds over 3,600 rooms to Marriott's Japan portfolio in destinations including Hakodate, Utsunomiya, Yokohama, Nagoya, Osaka, Kyoto, Kobe, and Hakata. The brand is focused on value-conscious consumers with reliability, simplicity and value in both the design and guest experience. "We are thrilled to announce the opening of our 100th property," said Marriott CEO Anthony Capuano. "With 22 of our brands now present across 30 prefectures, Japan continues to be a dynamic growth market for us." Four Points Flex by Sheraton is part of the Marriott Bonvoy loyalty program, with over 219 million members worldwide. As part of a series of planned openings across Japan through early 2025, the Four Points Flex by Sheraton properties expected to debut include Four Points Flex by Sheraton Nagoya Station, Four Points Flex by Sheraton Osaka Shinsaibashi and Four Points Flex by Sheraton Kanazawa.

Hospitality giant Marriott International is establishing a new Marriott Tech Accelerator in Hyderabad, India. It will be the company’s first global capability center. It will serve as an expansion of the company’s global technology team and will support Marriott’s global tech infrastructure, engineering solutions and security capabilities. “We have chosen to establish the Marriott Tech Accelerator in Hyderabad, India because of its world-class talent and strong reputation as a major IT hub,” said Drew Pinto, EVP, Marriott International. Marriott has been doing business in India since 1999 with the opening of the Goa Marriott Resort and Spa. Earlier this year, the company celebrated its 150th hotel in India, the Marriott Katra Resort and Spa. The company’s expansion plans in India are expected to take its room count from around 29,000 rooms across 17 brands as of October 2024 , to over 42,000 rooms in the coming years. 

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Marriott Executive Apartments has made its debut in Penang, Malaysia alongside the existing Penang Marriott Hotel and Marriott Residences Penang at their Gurney Drive seafront location. Marriott Executive Apartments Penang long stay guests get access to hotel services like the outdoor infinity pool and dining options. The serviced apartment experience features separate sleeping and living areas, kitchens, and features such as a fitness and business centre. “Our goal is to provide guests with a home away from home, offering the perfect balance of privacy, comfort, and hospitality,” said Ramesh Jackson, Area Vice President, Indonesia & Malaysia, Marriott International. It comprises 90 suites, featuring a mix of one-bedroom and two-bedroom options. There are three dining venues and a bar and lounge. Apartment guests also have use of the hotel complex meeting and function rooms including a pillarless grand ballroom.   

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The Sheraton brand has officially opened its 100th China hotel with the debut of Sheraton Lanzhou Anning. The brand first entered Greater China 50 years ago. Located in Lanzhou's Anning District, the new hotel features 354 modern guest rooms and suites. The China hotel’s amenities range from three restaurants and a specialty café concept, the signature Community Table social workspace, club lounges and varied meeting and event spaces. “We are delighted to welcome the 100th hotel. Sheraton has become a symbol of premium hotel brand in the country,” said Betty Tian, VP, Marketing, Communications, Premium & Select Brands, Greater China. The China hotel is 55 kilometers from Lanzhou Zhongchuan International Airport and about 6 km from Lanzhou West Railway Station. 

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Marriott International has announced its entry into the midscale hospitality segment in Japan. It follows KKR’s acquisition of Unizo Hotel Company, Limited and a portfolio of 14 hotels in Japan from Unizo Holdings. These 14 Japan hotels will be converted to Four Points Express by Sheraton. This is Marriott’s entry into the affordable midscale segment in Japan and the brand’s debut in Asia Pacific. The Japan hotels are located in major tourist destinations across 10 cities including Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe, and Hakata. The properties are expected to open in the second half of 2024. They will add more than 3,600 new rooms to KKR’s and Marriott’s respective hotel portfolios in Japan. Four Points Express by Sheraton targets value-conscious consumers with simplicity and value in both the design and guest experience. Rajeev Menon, President, Marriott International, Asia Pacific excluding China, said, "Our goal is to be everywhere our guests want us to be, with the right property in the right location, at the right price point.” This new midscale brand is part of the Marriott Bonvoy loyalty platform, which has over 200 million global members. 

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Marriott International has inked a rebranding deal with Japan’s HMI Hotel Group to convert seven existing HMI properties in five major Japan cities. The deal will see the hotels rebranded to Marriott Hotels and Courtyard by Marriott properties. The Marriott Hotels properties rebranded are: Grand Hotel Hamamastu to Hamamastu Marriott in Naka-ku, Hamamatsu City, Shizuoka Prefecture Hotel Heian no Mori Kyoto to Kyoto Marriott in Sakyo-ku, Kyoto City, Kyoto Prefecture Hotel Crown Palais Kobe to Kobe Marriott in Chuo-ku, Kobe City, Hyogo Prefecture Rizzan Seapark Hotel Tancha Bay to Okinawa Marriott Rizzan Resort & Spa in Onna Village, Kunigami-gun, Okinawa Prefecture The properties planned for Courtyard by Marriott are: Hotel Pearl City Kobe to Courtyard by Marriott Kobe in Chuo-ku, Kobe City, Hyogo Prefecture Hotel Crown Palais Kokura to Courtyard by Marriott Kokura in Kokurakita-ku, Kitakyushu-shi, Fukuoka Prefecture Hotel Crown Palais Kitakyushu to Courtyard by Marriott Kitakyushu in Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture “We are very pleased to welcome these properties to the fast-expanding portfolio of Marriott International properties across Japan,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Conversion continues to drive a robust growth for the company on a global scale.” These Japan hotels are located in five of the country’s most popular travel destinations, welcoming millions of visitors each year. 

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Marriott International has teamed up with Cathay Membership loyalty program, offering reciprocal perks to their respective members. They will gain access to both programs’ benefits through limited status match offer, and accelerated points earning. The strengthened partnership provides Marriott International with access to Cathay’s extensive membership base. There are 11 million Cathay members globally who can stay at nearly 8,800 Marriott Bonvoy hotels and resorts. Together, Marriott Bonvoy and Cathay loyalty program members can avail perks like hotel stay redemptions, two-way points transfer, and upgraded flight and travel package experiences. “We are committed to curating the best experiences to connect our members through the power of travel,” said Alison Yang, Marriott VP, Revenue Strategy, Loyalty & Partnerships, Distribution, Greater China. New reciprocal benefits of the partnership include a two-way points conversion between Marriott Bonvoy Points and Asia Miles. It calculates as 3 Marriott Bonvoy points to 1 Asia Mile, and 2 Asia Miles become 1 Marriott Bonvoy point. Marriott Bonvoy members can transfer their Points to Miles to redeem flight tickets and more. There is an opportunity to status match Marriott Bonvoy and Cathay membership tiers and accelerate access to more exclusive benefits. Marriott Bonvoy Platinum/Titanium/Ambassador Elite members will be matched to the Cathay Silver membership tier, subject to a limited quota. Cathay Silver/Gold/Diamond members can enjoy equivalent Marriott Bonvoy Gold Elite status. “Strengthening our partnership with Marriott allows Cathay members to unlock benefits even when they’re not flying. Members can enjoy more ways to earn and redeem their points and miles," said Paul Smitton, Director pf Customer Lifestyle, Cathay.

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  Antoinette Van den Berg, VP Sales & Distribution, Operations at Marriott International, provided insights into the hotel giant's expansive portfolio, spanning City hotels, Resorts, and recently acquired City Express properties. Emphasizing local engagement, Van den Berg discussed the company's commitment to integrating community experiences and flavors into their offerings. Despite challenges in certain destinations, 2023 has proven a phenomenal year, especially for the Resorts portfolio, with double-digit growth in the all-inclusive segment. Anticipating a promising 2024, the interview reflects Marriott's dedication to tailored guest experiences and continued success in the ever-evolving hospitality landscape.