• 09 Dec 24

  Partner News
  No one has ever become poor by giving” says Cloud Solution Provider to the Travel Industry Babble

    Babble, the UK's leading Cloud Solution Provider to many household travel brands, has demonstrated ...Read more
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  No one has ever become poor by giving” says Cloud Solution Provider to the Travel Industry Babble - News & announcements

    Babble, the UK's leading Cloud Solution Provider to many household travel brands, has demonstrated a strong commitment to charitable causes by supporting the My Name'5 Doddie Foundation and other notable charities. The company has embarked on several initiatives to raise funds and awareness for these causes.   Babble announced earlier this year a significant partnership with the My Name'5 Doddie Foundation, when becoming the Gold Charity Partner for the Babble Ride Across Britain 2024. This foundation, established by the late Scottish rugby player Doddie Weir after his Motor Neuron Disease (MND) diagnosis, aims to fund research for effective MND treatments. Babble has committed to raising £250,000 for the My Name'5 Doddie Foundation through various challenges. The company's dedication to this cause has been evident in their participation in multiple cycling events including Doddie Cup 555 Ride Babble sponsored and participated in this 555-mile cycling challenge from Cardiff to Edinburgh, Babble Ride Across Britain, an iconic nine-day cycling event covering 980 miles from Land's End to John O'Groats featuring Babble's team of 80 riders, known as the Babble RABble. Top of the sore bum list was however the company’s very own CEO Matt Parker who undertook the ‘All Roads Lead to Rome’ challenge which is a 1,800km journey including 12,000m of ascents.   Babble's philanthropic efforts do however extend beyond the My Name'5 Doddie with generous support for the Prince's Trust and the Buffalo Foundation by signing up to a three-year partnership with Threshold Sports. More recently Babble hosted the annual St Martin in the Fields  Christmas Appeal which to date has raised in excess of £120,000. This is the third occasion Babble has hosted the appeal and were assisted in their efforts by Hugh Dennis, Alexei Sayle and Felicity Finch.   As Matt Parker stated, "We have been able to achieve significant growth in revenues because of the  of the approach we've taken around not having intellectual property in our business and being asset light. This in turn has allowed us to maintain a high degree of social responsibility to our staff, our clients and the wider world”.

• 08 Jul 23

  Expert Hub
  Hackers are changing the game, so should you

    WFH is the new norm.   The demand for remote working is on the ...Read more
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  Hackers are changing the game, so should you - News & announcements

    WFH is the new norm.   The demand for remote working is on the rise, which has pushed us all head first into a new digital world. With this new means of working, businesses have needed to adapt to keep everything running smoothly, which isn’t always up to scratch when it came to being cyber secure. Not only does this open a new gateway for hackers, but with our guards are down, it has made us far more susceptible to attacks than we maybe once were.   WFH is right where hackers want us to be.   Strength in numbers is a cliché, but it’s true. If you’re in an office and you get an email, how often do you shout over to Dave and say “I’ve just had this email, have you?”. And all of a sudden, you’ve got two heads questioning an email. There’s no longer that second person anymore. You’re now faced with making this decision on your own. Hackers are aware that people are working in a different way, and that means to reach out for help and support has also changed.   Hackers have the element of disguise   Being located in an office or at home, you might think that your data is stored safely, but hackers know a trick or two. We’re constantly sharing information online, whether that’s through a business website, through LinkedIn, Twitter, Facebook you name it. A hacker will find a name and simply call head office, ask for John the CEO and discover that he’s on annual leave. That’s three pieces of information to get started with. From there, they could email someone new in the business with “hello, I’m John the CEO. We’ve not spoken before, but I need this from you…” Even in a 50-million-pound business, which one of the 200 employees is going to call the CEO and ask him if he meant what he said? Not many. That’s how easy it really is for a business to become compromised to hackers.   The bigger the better… Not when it comes to surface attack areas though.   Understanding the surface attack area and making that as small as it possibly can, will help reduce the risk of threat. Simply put, in an office you had one device to 100 people, but now they’ve all gone home. So you’ve got 100 people with 2 or 3 devices, plus 86 remote networks, making it a much bigger attack surface.   In addition, there’s also devices in our homes that we might not even consider to be a threat. Your Google home or Alexa are equally as likely to cause a pitfall. What might these devices be eavesdropping into? Some information you discuss at home might be highly sensitive, and you don’t want Amazon to be a part of it. As we’re probably all aware of, there’s been stories about a thousand packets of baby wipes turning up at someone’s front door the next day because Alexa has overheard a conversation… But the same can be said for highly sensitive information. We now need to think about these issues on a larger scale. It’s no longer just Steve and his accidental order of many baby wipes, it’s Steve and everyone else that is connected to the same server that can be impacted. That means all of the devices need to fight off anything that might be brought into the equation.   Gone phishing… be back soon.   Not only are hackers becoming more sophisticated with impersonations, but the old methods that they used previously have been supercharged. There are seasonal emails to watch out for. Take the Christmas period for example; You’ll be bombarded with phishing emails taking the form of a phony M&S or Sainsbury’s newsletter encouraging you to get your turkey in early. And there’s everyone’s favourite, the usual tax returns emails from HMRC, and false pandemic emails coming through. Anything that’s topical, or you’re expecting in the back of your mind, is now likely to take the form of a phishing attack.   Education, education, education.   The question now is “how do we deal with these issues?”. Ultimately, it’s all about awareness and training. You can spend multiple 0’s on security, but your best and first line of defence is your people. If you arm your people with the buzzwords and terminology by breaking it down for them so it’s easy to digest and understand, they can then start to use this in their working practices. If you want to kick start the development of cyber maturity in your employees, we can provide you with user-awareness training. Get in touch today to find out more. . .

• 08 Mar 23

  Partner News
  Babble acquires Microsoft’s leading CSP, TechQuarters

    Babble today announces the acquisition of TechQuarters, a multi-award-winning Microsoft Cloud Solution Provider servicing ...Read more
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  Babble acquires Microsoft’s leading CSP, TechQuarters - News & announcements

    Babble today announces the acquisition of TechQuarters, a multi-award-winning Microsoft Cloud Solution Provider servicing SMB and Enterprise customers across the UK.   The acquisition, Babble’s second of 2023, further strengthens Babble’s growing Cloud Service Provider business. This accelerates Babble’s move from being the UK’s leading Cloud Comms player to the leading Cloud Service Provider in Comms and IT, further differentiating Babble from its historical peers and cementing Babble’s position as a key partner for Microsoft’s business cloud offerings.   The deal significantly deepens Babble’s Microsoft expertise across Office 365, Sentinel and Azure. TechQuarters is a leading supplier of Microsoft solutions: it has beaten 600,000 other companies to be awarded ‘Microsoft Cloud Champions’ two years running and it was also named Microsoft World Cloud Partner of the Year for SMBs.   Babble’s focus on being the only MSP with SaaS like financials is reinforced with TechQuarters’ recurring revenue at 85% with organic growth at 40%+.   Matt Parker, CEO of Babble, said, “We’re already a Microsoft Gold Partner holding Microsoft Cloud Solution Provider status, growing faster than any other Microsoft Cloud Solution Provider partner. This deal accelerates our capabilities for the full range of Microsoft Solutions that businesses rely upon and cements Babble as the only UK Cloud Service Provider of both Comms and IT MSP solutions at scale.   “This moves us another step closer to our aim of being the UK’s largest and preferred Cloud Service Provider, with local ‘hubs’ located across the country. The long-term goal of creating these hubs is so we can run the business as a national one, while still providing customers with the individual and local support that they need.”   Brian Parker, founding Director at ICON Corporate Finance, which advised on the deal said, “This was a hugely competitive process. The combination of a first-class team, strong organic customer growth, and recurring revenue attracted upwards of 20 bidders. We believe Techquarters has found the best possible home as part Babble.”    Babble is also announcing today also today announced the acquisition of Stonegate, a Microsoft focussed MSP based in Bury.   The combination of TechQuarters and Stonegate further bolsters Babble’s customer support capabilities, with both companies bringing reliable and proactive customer service records, collectively a team of more than 45 experts. They have both deployed highly effective remote and offshore support models, and Babble will integrate this into its existing offering to bring its customers 24/7 support and training.   Parker continues, “The acquisitions of both TechQuarters and Stonegate will allow us to further diversify and broaden our offering in order for more companies to successfully adopt the cloud. We are laser focused on delivering exceptional quality of service for our customers, ensuring we are always by their side, whenever they need us, helping them transform their businesses.”

• 31 Jan 23

  Partner News
  Babble Wins Five9 Partner Excellence Award

    Babble has been named the winner of the Partner Excellence Award by Five9, a ...Read more
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  Babble Wins Five9 Partner Excellence Award - News & announcements

    Babble has been named the winner of the Partner Excellence Award by Five9, a leading provider of the intelligent cloud contact centre. The Five9 2022 Global Partner Awards recognise the achievements of the Five9 global ecosystem of channel partners, Systems Integrators, strategic alliance partners, and Independent Software Vendors (ISVs).   Babble partners with Five9 to deliver Contact Centre as a Service (CCaaS) which can help businesses unlock their challenges, empower their workforce, deliver exceptional customer service and improve overall business agility. Five9’s technology is at the very cutting edge of innovation in the market, which fits perfectly with Babble’s own mission of providing industry-leading cloud solutions to support business growth.   Mark Jordan, Babble Contact Managing Director, says, “Making the decision to partner with Five9 five years ago has turned out to be a success on every level. We’re able to deliver a best-in-class contact centre solution to our rapidly growing customer base and delight each and every customer along the way. Whilst the tech is, of course, industry leading, we’ve also benefitted from the infectious nature and relentless drive of the Five9 team which so closely aligns with the core values at Babble. We are thrilled to receive the Partner Excellence Award and proud to have been recognised in the Five9 awards for the fourth year running, having previously won the Five9 EMEA Partner of the Year award for the previous 3 years. We’re very much looking forward to continuing to work with the Five9 team to build on our successes in 2023 and beyond.”   Five9 brings the power of cloud innovation to more than 2,500 customers worldwide and facilitates billions of call minutes annually. The Five9 Intelligent Cloud Contact Centre provides digital engagement, analytics, workflow automation, workforce optimisation, and practical AI to create more human customer experiences, engage and empower agents, and deliver tangible business results.   The growing Five9 partner ecosystem reflects the company’s “build with” philosophy and the recognition that delivering customer engagement solutions of the future will require co-innovating with software and service providers that can extend Five9 capabilities, as well as its reach.   “At Five9, we recognise that our partners play a key role in delivering excellence,” said Jake Butterbaugh, Senior Vice President, Global Partner Organisation, Five9. “Our partnerships of all types and sizes are critical to our success. Moreover, our partnerships are critical to our mutual customers’ successes, and our 2022 would not have been the same without Babble. We congratulate and thank them, along with all our 2022 Five9 Global Partner Award winners and look forward to many more reasons to celebrate in 2023.”   To learn more about the Five9 2022 Global Partner Award winners, click here.

• 31 Jan 23

  Partner News
  Babble bolsters mobile and comms capabilities with two more acquisitions

    Babble is continuing its rapid growth, with two new acquisitions announced today, building on ...Read more
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  Babble bolsters mobile and comms capabilities with two more acquisitions - News & announcements

    Babble is continuing its rapid growth, with two new acquisitions announced today, building on its bold buy and build strategy of recent years. The British cloud technology company has announced the takeover of Corporate Wardair Limited (CWL) and Avandda, meaning it has now made a remarkable 27 acquisitions since the start of 2019, with 12 in the past year.   The latest acquisitions will strengthen Babble’s growing Mobile and Comms business pillars, as it continues its mission to transform the ways ambitious businesses use next generation technology. With the economy looking increasingly unpredictable for the year ahead, SMEs across the UK are facing plenty of uncertainty in the coming months – investing in the right technologies could be the crucial lifeline that helps these businesses remain resilient and set themselves up for future growth.   CWL is a Gateshead-based mobile services provider, currently serving 7,700 O2 mobile connections and therefore strengthening Babble’s Mobile arm, whilst cementing the company as a key O2 partner. The acquisition will build on the O2 connections inherited from ADSI and Vivio, which Babble acquired last year.   Based in Cheshire, Avandda, provides telecommunication and IT services to 320 customers across multiple sectors, adding scale to Babble’s Comms pillar. It also strengthens Babble’s presence in the North West, following the previous acquisitions of Vivio, Concert and Active.   In January, Babble was named the UK’s second most acquisitive company by ICON Corporate Finance. The reason behind this growth stems from an ambition to become the UK’s largest provider of managed cloud services, providing support across the entire country, but delivering on local needs through regional hubs. Inflationary pressures and a looming recession make for a stark outlook for many businesses in 2023. Babble’s solutions empower business leaders to focus their time on long-term ambitions, rather than worrying about being left behind.   Matt Parker, Babble CEO says, “The challenges British businesses are facing make us more determined than ever to become a stronger partner for SMEs by continuing our growth. CWL and Avandda are the latest part of this journey and will add scale to our Mobile and Comms pillars, bringing important expertise and benefits to Babble and our customers, as well as adding some fantastic new customers and mobile connections to our network. We’ll be sharing our own experience across contact centre, cyber, mobile and communications to a raft of new customers, helping them grow faster and advance different areas of their organisations. We’re determined to continue expanding our footprint across all corners of the country, whilst providing local, personal support to the businesses that make up the backbone of the UK’s economy.”

• 31 Jan 23

  Partner News
  Babble Wins Five9 Partner Excellence Award

    Babble has been named the winner of the Partner Excellence Award by Five9, a ...Read more
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  Babble Wins Five9 Partner Excellence Award - News & announcements

    Babble has been named the winner of the Partner Excellence Award by Five9, a leading provider of the intelligent cloud contact centre. The Five9 2022 Global Partner Awards recognise the achievements of the Five9 global ecosystem of channel partners, Systems Integrators, strategic alliance partners, and Independent Software Vendors (ISVs).   Babble partners with Five9 to deliver Contact Centre as a Service (CCaaS) which can help businesses unlock their challenges, empower their workforce, deliver exceptional customer service and improve overall business agility. Five9’s technology is at the very cutting edge of innovation in the market, which fits perfectly with Babble’s own mission of providing industry-leading cloud solutions to support business growth.   Mark Jordan, Babble Contact Managing Director, says, “Making the decision to partner with Five9 five years ago has turned out to be a success on every level. We’re able to deliver a best-in-class contact centre solution to our rapidly growing customer base and delight each and every customer along the way. Whilst the tech is, of course, industry leading, we’ve also benefitted from the infectious nature and relentless drive of the Five9 team which so closely aligns with the core values at Babble. We are thrilled to receive the Partner Excellence Award and proud to have been recognised in the Five9 awards for the fourth year running, having previously won the Five9 EMEA Partner of the Year award for the previous 3 years. We’re very much looking forward to continuing to work with the Five9 team to build on our successes in 2023 and beyond.”   Five9 brings the power of cloud innovation to more than 2,500 customers worldwide and facilitates billions of call minutes annually. The Five9 Intelligent Cloud Contact Centre provides digital engagement, analytics, workflow automation, workforce optimisation, and practical AI to create more human customer experiences, engage and empower agents, and deliver tangible business results.   The growing Five9 partner ecosystem reflects the company’s “build with” philosophy and the recognition that delivering customer engagement solutions of the future will require co-innovating with software and service providers that can extend Five9 capabilities, as well as its reach.   “At Five9, we recognise that our partners play a key role in delivering excellence,” said Jake Butterbaugh, Senior Vice President, Global Partner Organisation, Five9. “Our partnerships of all types and sizes are critical to our success. Moreover, our partnerships are critical to our mutual customers’ successes, and our 2022 would not have been the same without Babble. We congratulate and thank them, along with all our 2022 Five9 Global Partner Award winners and look forward to many more reasons to celebrate in 2023.”   To learn more about the Five9 2022 Global Partner Award winners, click here.   And for more information on Babble’s Contact solutions, please visit the Babble website.

• 18 Nov 22

  Partner News
  Babble scales mobile offering with Vivio acquisition

    Babble has today significantly grown its mobile offering with the announcement of its largest ...Read more
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  Babble scales mobile offering with Vivio acquisition - News & announcements

    Babble has today significantly grown its mobile offering with the announcement of its largest acquisition to date of Chester-based mobile services reseller, Vivio.   Acquiring Vivio has also strengthened Babble’s footprint in the North West following the acquisitions of Active, Concert and Lake. Founded in 2001, Vivio currently has over 60,000 mobile connections on multiple platforms across the UK with the deal further strengthening Babbles relationship with O2 and its overall standing within the mobile market.   Vivio adds to Babble’s collective knowledge with its colleagues bringing proven experience to the business as well as excellent systems and processes. CEO James Wright will be involved for a short period of time to assist with the integration of the two businesses and Managing Director, Suzie Whibberley, will be joining the senior team at Babble with her focus remaining on mobile.   As Babble continues its buy-and-build journey, which led to ICON Corporate Finance officially recognising Babble as the UK’s most acquisitive tech company in 2021, this acquisition marks Babble’s ninth acquisition this year alone. Since 2019, Babble has now completed 24acquisitions.   Matt Parker, Babble CEO says, “Acquiring Vivio is a tremendous win for Babble as we continue to grow our mobile arm. Vivio has an award-winning team proven at providing a people-first service and cutting-edge solutions which drive growth. Our experience across contact, cyber and comms means we can help Vivio’s customers grow even faster by introducing new technology to different areas of their businesses. We’ll keep Vivio’s local service, with the added benefit of our national presence providing extra expertise and resources.”   James Wright, CEO of Vivio says, “Joining Babble is such an exciting opportunity for our business, our colleagues and our clients. We’re delighted with how we have progressed to this point and can’t wait to see how Babble takes things to the next level.”

• 08 Nov 22

  Partner News
  Babble acquires Airphone Telecom Solutions

    We’re pleased to announce the acquisition of Peterborough based Airphone Telecom Solutions Ltd who ...Read more
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  Babble acquires Airphone Telecom Solutions - News & announcements

    We’re pleased to announce the acquisition of Peterborough based Airphone Telecom Solutions Ltd who specialise in supplying, developing and managing mobile and fixed line telecommunication solutions for businesses.   The best businesses have the best people so we’re delighted to welcome our new employees to Babble. Their involvement and knowledge will help the integrated business continue to provide the level of support and experience its customers have come to expect.   Founded in 2011 Airphone has 110 customers primarily across the North-East of England. The deal enables us to grow our presence and expertise across this region and gives our new customers access to the breadth of services we offer.   Matthew Parker, Babble CEO says: “Airphone is our 8^th deal of the year, a business that has all the characteristics we look for when adding to our growing company. We’re pleased to have the opportunity to acquire a business of this quality and we look forward to a successful future together.”   “John Forde is remaining around to help with the transition period and we are already speaking with our new customers to introduce them to Babble and ensure they have the smoothest experience possible with us.”

• 02 Feb 22

  Partner News
  Babble awarded Five9 Partner of the Year for the third consecutive year

  Babble’s market-leading contact centre team earns accolade again after another year of growth.    Babble, UCaaS, CCaaS, Cyber and Mobile Solutions ...Read more
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  Babble awarded Five9 Partner of the Year for the third consecutive year - News & announcements

  Babble’s market-leading contact centre team earns accolade again after another year of growth. 

    Babble, UCaaS, CCaaS, Cyber and Mobile Solutions provider, has been named Five9 EMEA Partner of the Year for the third year in a row   Babble’s success is down to its ability to use Five9 technology to enable its clients to delight their customers, empower their workforce, and increase overall business agility.   Five9, a leading provider of cloud contact centre software globally, started its Partner Awards to recognise the outstanding contributors to its success. Five9 has quadrupled its headcount in Europe during the past two years and Babble has been instrumental in supporting them throughout their European expansion by helping more and more customers realise their customer experience ambitions.   Mark Jordan, Managing Director (Contact) at Babble, said: “We’re delighted to be recognised as Five9’s most valuable EMEA partner for the third straight year. Five9’s technology is at the very cutting edge of innovation in the market, which perfectly fits with our own mission of always improving. CCaaS is the future for businesses with big ambitions – we’re excited to keep on working with the very best businesses and help them deliver exceptional customer experiences that lead to business growth.”   Gemma Ayres, Channel Sales Director for EMEA at Five9 says, “This award shows just how important Babble has been to our success, not just this year, but during the past three. Babble’s enthusiasm to partner and sell Five9 technology is down to their relentless focus and drive. Joint, focused, go-to-market plans brimming with strategic expertise, right down to the finer tactical practicalities, are key to this enduring achievement. Long may our success continue. Here’s a sincere thank you to the dedicated teams on both sides that make this partnership such a triumph!”   Matt Parker, CEO at Babble, commented, “Where I come from, winning something three times in a row means that you get to keep it, has anyone checked this with Five9?”

• 06 Jul 21

  NEWS
  Babble completes digital transformation for WebBeds

  Cloud comms and cyber solutions firm Babble has completed its biggest digital transformation yet for ...Read more
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  Babble completes digital transformation for WebBeds - News & announcements

  Cloud comms and cyber solutions firm Babble has completed its biggest digital transformation yet for WebBeds, the B2B division of Australia based Webjet Limited. Taking 22 isolated pieces of technology and amalgamating them into one global solution, the migration was successfully completed within just 24 hours, allowing 1,500 staff to access the new solutions. It has transformed the wholesaler's contact centre and telephony solutions across 22 sites in 16 countries. "With over 350,000 properties across more than 12,000 destinations, it's vital that we have a technology solution that enables our staff around the globe to work harmoniously together. The work carried out by Babble enabled us to completely transform the way in which we work," said Alaa Saleh, Chief Operating Officer at WebBeds. It improves WebBeds' existing telecoms and customer experience, whilst reducing overall operational costs. "It is certainly a first for the industry to complete a project of this scale, in such a short turnaround and without any service disruption," said Mark Jordan, Managing Director for Contact Centre at Babble. Babble works with over 3,000 organisations in a wide range of sectors,  including travel, accommodation and public services.

• 05 Jul 21

  Partner News
  Babble completes its biggest cloud deployment yet

    The tailored global solution has been delivered to 1,500 travel industry professionals within just ...Read more
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  Babble completes its biggest cloud deployment yet - News & announcements

    The tailored global solution has been delivered to 1,500 travel industry professionals within just 24 hours – without stepping foot in an office.

    Cloud Comms, Collaboration, Contact Centre and Cyber solutions firm, Babble, has finished its biggest digital transformation yet for WebBeds, the B2B division of Webjet Limited. Taking 22 isolated pieces of technology and amalgamating them into one global solution, the migration was successfully completed within just 24 hours, allowing 1,500 staff to access the new solutions as morning broke in their respective time zones across the globe.   The major project has transformed the leading travel wholesaler’s contact centre and telephony solutions, through the introduction of UCaaS and CCaaS solutions across 22 sites in 16 countries, eight of which were in challenging locations due to their local telco regulations. Babble delivered the industry leading unified comms and contact centre solution – that was designed specifically for WebBeds’ requirements – entirely remotely and without any service interruption.   Combining Microsoft Teams and Five9’s cloud contact centre software will vastly improve WebBeds’ existing telecoms and customer experience, whilst reducing overall operational costs and increasing visibility. The industry leading project has resulted in the business experiencing major efficiency improvements, with almost 3,000 calls completed within the first day.   Alaa Saleh, Chief Operating Officer at WebBeds, said: “With over 350,000 properties across more than 12,000 destinations, it’s vital that we have a technology solution that enables our staff around the globe to work harmoniously together. The work carried out by Babble enabled us to completely transform the way in which we work, building a bespoke solution that helped improve our operational efficiencies. The results achieved have already proven the value Babble has added and we’re looking forward to seeing how the project helps WebBeds grow over the coming months.”   Mark Jordan, Managing Director for Contact Centre at Babble, said: “Delivering this solution for WebBeds under such challenging circumstances is something that we’re extremely proud of – it is certainly a first for the industry to complete a project of this scale, in such a short turnaround and without any service disruption. Our flexible team achieved this by engaging with key stakeholders across the globe to implement a custom-built cloud solution that is already delivering major productivity advantages for the WebBeds team.   “With the travel industry under more strain than ever before, this project has shown just how important it is for firms to build in technological resilience that will allow them to reap the rewards as the world reopens.”

• 23 Jun 21

  Partner News
  Professional Endurance Cyclist, James Golding, joins Babble as Brand Ambassador

    Announcement comes as James Golding, this week, sets his sights on breaking the Guinness ...Read more
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  Professional Endurance Cyclist, James Golding, joins Babble as Brand Ambassador - News & announcements

    Announcement comes as James Golding, this week, sets his sights on breaking the Guinness Seven Day World record for a second time as part of his preparations for The Race Across America (RAAM) in 2022.   Babble has recruited elite endurance cyclist, James Golding, as brand ambassador. The announcement to partner with James – who is seeking to break the Guinness Seven Day World Record for distance cycled in June 2021 and win RAAM in 2022 – comes as Babble works to inspire others to identify their goals and draw on their strengths to achieve them.   The leading cloud technology company will work with James to drive tangible positive social impact. Over the course of the ambassadorship, Babble has committed to raising in excess of £500,000 for charities including The Prince’s Trust and the Buffalo Foundation.   Through a combination of fully integrated internal and external initiatives, James will support Babble’s drive to empower and celebrate others as they push themselves further than they thought possible.   Matthew Parker, CEO at Babble said: “As a business, we firmly believe that drawing on individuals’ strengths, together we can all achieve more. We can all push the finish line as far as we want to, but it is up to us to be transparent about identifying, discussing and accomplishing our ambitions. James is the embodiment of this ethos.   “In the last 12 months, we have enjoyed outstanding results as we’ve sought to attain our own business goal of becoming the biggest, best and most capable cloud technology player in the UK, but we want to be much more than just a technology company. Through this partnership, we hope to encourage others to dream big, and pursue their own versions of success and accomplishment.”   James Golding, Professional Endurance Cyclist, said: “Positive change is contagious, and all positive change starts with a vision. Through my own experience I’ve come to understand that we can all achieve anything we want to – one step at a time. In partnership with Babble, I aim to show this to the next generation.”   Since first being diagnosed with cancer 10 years ago, James has recovered twice, discovered cycling, competed in 21 multi day events and raised over £3 million for charity. He is the only Briton to have held the Guinness Seven Day World record and has used his experience to inspire others to commit to their vision and achieve.   Believing that there is no such thing as failure, James has his sights set on breaking the Guinness Seven Day World record for distance cycled for a second time in June 2021 when he returns to the UK to put his strategy for RAAM to the test, including sleep patterns, pacing and other factors that will contribute to the fine balance between sustaining endurance and offsetting fatigue.   Babble now has bases in London, Burton and Newcastle, supporting over 3,000 organisations in a wide range of sectors – including financial, health and education, travel and accommodation, and public services – by sourcing and deploying the very best cloud solutions to deliver increased efficiency, customer engagement and profitability, whilst protecting customers’ businesses.

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