Thailand Launches Year-Long Tourism and Sports Celebration Targeting 40 Million Visitors and 3 Trillion Baht in Revenue

  Thailand has officially launched the ‘Amazing Thailand Grand Tourism and Sports Year 2025’, a grand initiative celebrating the nation’s cultural heritage, diverse tourism experiences, and world-class sporting events. The campaign will feature year-round tourism festivals, high-profile sporting tournaments, and exclusive travel privileges, reinforcing Thailand’s position as a global leader in tourism and sports.   With an ambitious goal, Thailand aims to attract 39 million international visitors globally and generate 3.5 trillion Baht in tourism revenue by the end of 2025. In the UK and Ireland, the target is to welcome 1,076,000 and 90,000 arrivals respectively, generating 99,115 Million Baht revenue.   Tourism Authority of Thailand (TAT) Governor Ms. Thapanee Kiatphaibool said: “Amazing Thailand Grand Tourism and Sports Year 2025 will be a landmark year, offering truly exceptional experiences for travellers. TAT is committed to igniting Thailand’s tourism industry to its full potential through the 5 Grand concept, driven by strong collaboration between the public and private sectors.”   This initiative will promote year-round tourism and highlight Hidden Gem Cities as well as the 5 Must-Do in Thailand—a curated selection of must-taste food, must-try Muay Thai and massage, must-buy local products, must-seek experiences, and must-see festivals. These elements will ensure that every visitor enjoys an unforgettable journey through Thailand’s rich cultural and sporting landscapes.   TAT has created a range of Grand Collaborations for 2025, exciting partnerships and campaigns that span culture, sport, nature, food, film and more to inspire and welcome all travellers. The highly anticipated third series of White Lotus aired on 17th February and, this summer, Krabi and its stunning national parks are the backdrop to movie release Jurassic World Rebirth.   Some of the biggest highlights of 2025 will be Thailand’s role as host of elite sports such as the 33rd SEA Games from 9–20 December, the FIVB Women’s Volleyball World Championship 2025 from 22 August – 7 September and the Jet Ski World Series 2025 (17–21 December, Chon Buri). 2025 also marks the sixth year Thailand has hosted MotoGP PT Grand Prix of Thailand.   There are exciting sporting partnerships taking place in the UK too including an ongoing relationship with Leicester City FC and a new sponsorship deal with Oxford FC.   Harj Hir, Head of Partnerships at Leicester City, said: "Thailand holds a special place in the hearts of everyone at Leicester City, so we’re proud to be celebrating our partnership with the Tourism Authority of Thailand through the Amazing Thailand campaign. It’s a chance for us to share Thailand’s incredible culture, warmth and hospitality with our fans, and we look forward to creating more unforgettable moments together."   Adam Benson, Chief Commercial & Marketing Officer at Oxford United, said: “This is an exciting partnership, and we are delighted to build on our existing relationship with the Tourism Authority of Thailand. The kingdom is increasingly staging international sports and leisure events that draw participants from around the world. We look forward to working with TAT to help promote Thailand as a potential destination for tourists and sports enthusiasts alike."   Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, added: “These collaborations are a cornerstone of TAT's Amazing Thailand Grand Tourism and Sports Year 2025, a year we envision to be filled with grand opportunities to showcase Thailand as an exciting holiday destination. We will bring the spirit of Thailand to club fans, inspiring them to explore our country's unmatched culture, hospitality, food, beaches and adventure.”   In 2025, Thailand is set to offer an unparalleled choice of travel and sporting experiences during the Amazing Thailand Grand Tourism and Sports Year. The world is invited to discover the magic of Thailand and be part of this historic celebration.   The 5 Grand Concept includes:   Grand Festivity – A year-long celebration featuring traditional festivals like Songkran, World Wai Kru Muay Thai to modern events such as Wonderfruit, MotoGP and Amazing Thailand Marathon Bangkok.   Grand Moment – A collection of exclusive travel experiences designed to create once-in-a-lifetime moments unique to Thailand such as the pink sea of mist at Doi Inthanon, the natural jacuzzi at Pha Sok Waterfall, the mystical mangroves of Trat, the alien rock formations of Kanchanaburi, and bioluminescent plankton in Chumphon.   Grand Privilege – TAT is rolling out premium travel benefits offering exclusive promotions throughout the year in partnership with supplier and operator partners including Amazing Romance Month for couples and LGBTQ+ travellers in February, Amazing Thailand Grand Sale in June and Amazing Summer Family for multigeneration travellers in August.   Grand Invitation – Thailand will host global icons, sports legends, and influential figures at high-profile events such as the Amazing Thailand Saneh Thai Gala Night further promoting Thailand as a premier destination.   Grand Celebration – Thailand will celebrate key milestones in its tourism industry, including the 170th anniversary of Thailand-United Kingdom diplomatic relations, 50^th Years of Thai-Irish Diplomatic Relations, and the 15th Thailand Tourism Awards, honouring excellence in the sector. These events mark a new era for Thailand’s tourism, reinforcing its commitment to global collaboration and sustainable growth.   Visit www.fanclubthailand.co.uk for more destination information and follow @fanclubthailand on Instagram.

  Kittipong Prapattong from the Tourism Authority of Thailand (TAT) provided an overview of the country's evolving tourism strategy. The government is working on implementing a modest tourism tax to fund infrastructure, safety, and sustainability efforts. Thailand is also extending visa durations for digital nomads, allowing stays of up to 180 days to encourage local spending. Looking ahead to 2025, Thailand is preparing a grand tourism campaign aimed at revitalizing the sector and reaching pre-pandemic visitor numbers. With a focus on sustainable growth and community-driven tourism, Thailand is set to make a major comeback.  

 

At WTM 2024, Thailand’s Tourism and Sports Minister reveals 2025 tourism agenda with new attractions, cultural celebrations, and global collaboration to bolster the tourism sector.

  Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, announced 2025 as the “Amazing Thailand Grand Tourism and Sports Year” at the Amazing Thailand Press Conference during the World Travel Market (WTM) 2024.   The “Amazing Thailand Grand Tourism and Sports Year 2025” aims to welcome travellers from around the globe with world-class festivities and privileges. “This campaign isn’t just a celebration; it’s an invitation for all to create unforgettable travel stories in Thailand,” Mr. Sorawong remarked.   Strategic Investments to Lead Global Tourism   Thailand is making significant investments to maintain its reputation as a top destination, with a tourism target of £75.55 billion (3.4 trillion Baht) for 2025. “The tourism industry is vital to Thailand’s economy, reflecting not only in economic gains but also in the communities uplifted and the millions of lives touched across the country,” Mr. Sorawong stated.   He elaborated on Thailand's tourism direction, anchored in the ‘Ignite Thailand’ vision, emphasising that the nation’s prosperity is tied to the well-being of its people. This principle will guide every policy and initiative, ensuring that tourism positively impacts visitors, local communities, and the environment.   To support this, the government is enhancing infrastructure, easing visa processes, and fostering a seamless ASEAN travel network through the ‘Six Countries, One Destination’ policy. Recent moves, such as British Airways’ resumption of flights to Thailand, underscore the country’s commitment to accessibility and connectivity.   Promoting Unique Destinations and Cultural Experiences   The government is actively promoting hidden gem destinations like Nan, Phrae, and Sakon Nakhon to diversify travel experiences across the country. Additionally, attractions such as amusement parks, shopping centres, and entertainment venues are being expanded to cater to a broader range of travellers.   Thailand's soft power is another essential asset, with efforts focused on preserving and promoting Thai traditions, arts, and crafts. The government is promoting the 'Five-Must Do' experiences – Must Taste, Must Try, Must Buy, Must Seek, and Must See, that capture Thailand's unique charms, encompassing Thai cuisine, fashion, vibrant festivals, and beautiful scenery.   A Hub for Global Events and Entertainment   Thailand’s vision to become a hub for international events is reflected in a robust calendar of festivities, including the Amazing Thailand Countdown 2025, MotoGP events in February and March, and the iconic Songkran Festival in April. These events are anticipated to drive year-round tourism and contribute significantly to the national economy.   Invitation to the Global Community   Mr. Sorawong reiterated the importance of private sector involvement in energising Thailand’s tourism landscape and creating new investment opportunities. He extended an open invitation to investors, travel agencies, and media to participate in Thailand’s journey toward becoming a top global destination that benefits all stakeholders.

  Chiravadee Khunsub, the Executive Director for Europe at the Tourism Authority of Thailand, shares invaluable insights at the The Thailand Travel Mart Plus (TTM) 2024 in Khao Lak. Highlighting the resilience of Thailand's tourism post-COVID, Khunsub mentions surpassing 2019's statistics and emphasizing sustainable tourism's significance. She discusses initiatives like the "Amazing Thailand" project and enhancing airlift accessibility. Khunsub underscores Thailand's commitment to sustainability, aligning with UN SDGs, and fostering a holistic approach across the tourism supply chain. Her vision includes a collective consciousness towards environmental preservation, advocating for mindful consumption and eco-friendly practices, paving the path for a greener, more responsible tourism industry.  

Online travel marketplace Wego has extended its partnership with the Tourism Authority of Thailand (TAT) for a fourth straight year. Wego is one of the main online travel players in the Middle East and North Africa, as well as across Asia Pacific. It will continue to showcase Thailand attractions, culture and nature globally. Wego and TAT say their ongoing partnership has reached millions of travellers and driven high levels of interest in Thailand tourism over the past three years. "We are delighted to continue our partnership with the Tourism Authority of Thailand for the fourth consecutive campaign," said Mamoun Hmedan, Chief Business Officer at Wego. "Thailand is a beloved destination, and we are committed to showcasing it through our platform." "We are thrilled to continue our partnership with Wego for the fourth campaign," added Chaiwat Tamthai, Director of TAT’s Dubai office.

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In a boost for tourism, the Thailand government has approved a tax cut on alcohol and for entertainment venues. Taxes on wine will be halved from 10% to 5% while the 10% tax on spirits will be scrapped. Also, the excise tax levied on entertainment venues will be halved to 5%. They are temporary measures which will last until the end of 2024. It is the latest move to boost the night time entertainment industry after opening hours were extended to 4am recently in major tourism areas. Finance Ministry Permanent Secretary Lavaron Sangsnit said additional spending by tourists will offset any cut in the tax revenues. The government said it reached the amended tourist arrivals target of 29 million in 2023. It is forecasting 34 million tourist arrivals for 2024.  

Speaking on the sidelines at World Travel Market, Siripakorn Cheawsamoot Deputy Governor for International Marketing. Europe Africa Middle East and Americas, exclusively speaks about Thailand’s focus on meaningful people-to-people connections. This underpins Thailand tourism’s ‘Meaningful Relationship’ campaign, which encompasses immersion in local communities, food and experiences. “Thailand always begins with the local people and their hospitality. That is why Thais are a very important resource,” he said. Siripakorn also shared the philosophy behind the Responsible Thailand Awards and the implementation of its own Sustainable Tourism Goals (STGs). This awards tourism businesses with a STAR rating for their ‘sustainable approach and management.’ Siripakorn said there are currently more than 250 businesses with a STAR rating.

The Tourism Authority of Thailand (TAT) recently rolled out its new ‘Meaningful Relationship’ marketing concept to tourism industry delegates during World Travel Market 2023. The Amazing Thailand Press Conference was presented by TAT Governor, Ms. Thapanee Kiatphaibool, along with fellow TAT executives. Ms. Thapanee said: “The new ‘Meaningful Relationship’ concept is designed to encourage travellers to engage in a meaningful connection with local communities and Thailand.” This encompasses nature, the Thai people and the country itself. “When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends” The concept will be incorporated into TAT’s ongoing promotion of Thailand as a sustainable and responsible tourism destination. To this end, TAT has partnered with the Thai Ecotourism and Adventure Travel Association (TEATA) to promote its sustainable travel messaging to the UK market. During 2023 Ms Thapanee cited a biggert focus on Thai food and cultural activities as a way to increase people-to-people connections. TAT has developed and implemented its own Sustainable Tourism Goals (STGs) in line with the 17 Sustainable Development Goals (SDGs) by the United Nations Development Programme. TAT’s STGs encompass the entire tourism industry in a Sustainable Tourism Acceleration Rating (STAR) system. Businesses that comply with goals attain a corresponding number of stars. Currently, there nearly 300 businesses with STAR certifications in Thailand. Meanwhile, TEATA, in collaboration with Tourlink, has developed seven carbon-neutral travel routes for travellers to explore Thailand. Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei. For the UK market, TAT will place a focus on luxury, wellness and responsible travel segments to boost spending and to encourage longer stays in local areas. For 2024, Thailand is targeting over 900,000 UK tourist arrivals.

The Tourism Authority of Thailand (TAT) is using the WTM 2023 as a platform to launch its new ‘Meaningful Relationship’ marketing concept to a worldwide tourism industry audience. The Amazing Thailand Press Conference was helmed by Minister of Tourism and Sports, H.E. Ms. Sudawan Wangsuphakijkosol, and TAT Governor, Ms. Thapanee Kiatphaibool, as well as TAT executives. Ms. Thapanee said:“ The new ‘Meaningful Relationship’ concept is designed to encourage travellers to engage in a meaningful connection with Thailand.” “When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends” The concept will be incorporated into TAT’s ongoing promotion of Thailand as a sustainable and responsible tourism destination. TAT has developed and implemented its own Sustainable Tourism Goals (STGs) in line with the 17 Sustainable Development Goals (SDGs) by the United Nations Development Programme. TAT’s STGs encompass the entire tourism industry in a Sustainable Tourism Acceleration Rating (STAR) system. Businesses that comply with goals attain a corresponding number of stars. Currently, there are 251 businesses with STAR certifications in Thailand. TAT also held the annual Responsible Thailand Awards. They recognise sustainable Thailand tourism in six categories such as Animal Welfare, Nature, Community-based Tourism and Hotel, Eco Lodge/Eco Hotels. This year, the winners are Mahouts Elephant Foundation, New Heaven Reef Conservation Programme, Kao Thep Pitak Community Restaurant, Devasom Khao Lak Resort, Elephant Hills, and Pattaya Elephant Sanctuary. TAT’s partner, the Thai Ecotourism and Adventure Travel Association (TEATA) in collaboration with Tourlink, has developed seven carbon-neutral travel routes for travellers to explore Thailand. while helping reduce the impact on the environment. Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei. For the UK market, TAT will place focus on potential segments with higher spending, a tendency to stay longer, and those wanting to explore local areas. These segments include luxury, wellness and responsible travel. From 1 January - 31 October 2023, Thailand recorded over 21.6 million arrivals and generated over THB927 billion. The top five markets are Malaysia, China, South Korea, India and Russia. The UK market contributed 617,017 tourists.

In a big move to boost Thailand tourism, Chinese tourists will get a visa exemption. It is a temporary measuring kicking off from 25 September 2023 to 29 February 2024. It is also valid for nationals of Kazakhstan. Chinese and Kazakhstani travellers will be given the tourist visa exemption for a stay of up to 30 days. “This stimulus visa scheme forms measures to boost the Thai economy through travel and tourism,” the Ministry of Tourism said. “Ultimately, it will help revive Thai tourism and reach the revenue target set for this year.” During the five-month tourist visa exemption period, Thailand is targeting up to 2.8 million Chinese tourists It forecasts about 130,000 from Kazakhstan. As of 10 September 2023, Thailand has so far welcomed 2.2 million Chinese visitors, the number two source market behind Malaysia. The visa exemption period starts just before the busy Golden Week holidays in China.

   

Happy Songkran Thai New Year

 

Happy Songkran Thai New Year! Traditional Thai new year is a time in which family is honored and seniors are deeply respected. Celebrations span across Thailand and beyond between April 13-15. You can also get a taste of this enchanting festival in the U.S., from Minnesota's Songkran Festival (May 27 & 28), Houston Asian Culture Festival (May 20 & 21), to Thai Festival Chicago (June 10 & 11).

 

Celebrate Songkran in the U.S. →

    Thailand's Festivals & Events in April 2023   April brings lots of exciting events and festivals to Thailand. In addition to its 3-day celebratory events for Songkran Thai New Year, experience many other cultural and religious festivals throughout the month including: 3rd Muang Boran Light Fest 2023, Van Gogh Alive, Isan Creative Festival 2023, Phuket Bike Week 2023, and more.   Discover April in Thailand →       'Rolling Loud' Hip-Hop Music Festival in Pattaya   The world's top hip-hop music festival will stage its premier concert in Asia at Pattaya's Legend Siam, April 13-15. Headliners for the 3-day festival include Travis Scott, Cardi B, and Chris Brown, along with performances by rap stars Rick Ross, Waka Flocka Flame, and Soulja Boy.   View the Lineup & Buy Tickets →       241st Anniversary of Bangkok's Krung Rattanakosin   The ministry of culture has announced a series of celebratory events to commemorate the 241st Anniversary of Bangkok's Krung Rattanakosin - founder of the Rattanakosin Kingdom and the first monarch of the Chakri Dynasty. The opening ceremony will take place at the National Museum Bangkok and the National Theatre on April 21. Celebrations will continue through April 25, featuring cultural performances, a night museum, a retro-style food market, and a fair selling cultural products from Thailand's 76 provinces and from Bangkok's 50 districts.   Learn More About the Anniversary →       Visiting Thailand with Kids: A Family-Friendly Guide   The summer travel season is right around the corner. Whether you're looking to relax, learn more about Thai culture, climb a mountain, explore a cave, fly through the sky on a zipline, or meet some new elephant friends, Thailand truly has something to enthrall everyone in the family. From intricate Buddhist temples that offer a lesson in architecture and history to breathtaking national parks and beaches, Thailand's unique alchemy is one-of-a-kind.   Thailand's Family-Friendly Guide →     Traveling Solo in Thailand   From choosing your own itinerary (and changing it on a whim) to not having to worry about the responsibilities of pleasing a group, solo traveling has lots of perks. TAT compiled a guide to traveling alone in Thailand - including safety tips, destinations to explore, and excursions fit for singles.   Check Out the Travel Guide →

   

Amazing Thailand Events and Festivals in February 2023

  From the ‘Red Lotus Sea’ and Chiang Mai Flower Festival, to the Amazing Muay Thai Festival, Bangkok Design Week, and Concert in the Park #30, there’s plenty going on this month. February is a wonderful time of the year to visit Thailand, with the cooler climate making traveling around even more enjoyable. Flowers and foliage are in bloom in the north of Thailand, popular places such as Phuket and Krabi are as amazing as ever, and there are fantastic festivals and events to experience. Discover February in Thailand →    

TAT Announces “Amazing Thailand Experience Forum”

  The Tourism Authority of Thailand (TAT) New York and Toronto Offices – in partnership with Air Canada, THAI Smile Airways, and various partners in Thailand – facilitated the ‘Amazing Thailand Experience Forum’ in Bangkok and Khao Lak (Phang-nga) from February 5-15, 2023. The program served as an opportunity for 60 agents to experience luxury travel offerings and build relationships with over 100 luxury Thai suppliers. Read about the ‘Amazing Thailand Experience Forum’ here and find out more about how to become a certified Thailand specialist through the Thai The Knot Specialist program here. Learn More →    

China Airlines Adds Capacity to Thailand

  China Airlines announces the launch of direct flight service from Taipei to Chiang Mai, Northern Thailand’s largest city. The addition of four weekly flights on the Chiang Mai route means China Airlines now offers 27 roundtrip flights to Thailand each week, greatly boosting convenience for business and tourist travel between the two regions. Read the latest news here and explore flights here. Take Me to Thailand →    

T+L World’s Best Awards Survey Closing for Votes on February 28th

  The 2023 Travel + Leisure World’s Best Awards survey is live now through February 28, 2023 including a number of Thailand tourism partners in the Hotel Brands, Airlines, Destination Spas, Islands, and Cities categories. Cast your votes before the deadline closes by visiting the survey here. Vote for Thailand →    

TAT Introduced “The Michelin Experience @Isan”

  TAT introduced “The MICHELIN Experience @Isan” to promote Thai-Isan food culture, congratulating 33 entries from four representative cities of the Northeast Isan region for being included in The MICHELIN Guide Thailand’s 2023 Bib Gourmand list. “The MICHELIN Experience @Isan” shined a spotlight on Thai-Isan food culture and celebrated the inclusion of the region in the sixth edition of The MICHELIN Guide Thailand. The partnership between TAT and The MICHELIN Guide began in 2017 with the launch of The MICHELIN Guide Bangkok 2018. The success throughout the first five years resulted in the project being extended for another five years from 2022 to 2026 – guaranteeing continued promotion of gastronomy tourism to Thailand. Experience Thai Isan →    

TAT Strengthens “Visit Thailand Year 2023” Towards a Meaningful Travel Direction

  TAT is strengthening the ongoing “Visit Thailand Year: Amazing New Chapters” campaign towards a meaningful travel direction. Underlining the kingdom’s soft power foundations and experience-based tourism, key strategies include elevating supply and sustainable standards, and raising awareness among stakeholders about the importance of being hospitable hosts to all visitors. Explore Meaningful Travel Thailand →    

Banyan Tree Extends Branch Of Hope To Koh Samui Students

  Philanthropy lies close to the roots at luxury hotel group, Banyan Tree. Through the Banyan Tree Global Foundation, the group has sponsored hundreds of causes and projects worldwide. Most recently, Banyan Tree Samui secured funding and helped to reconstruct Wat Santi Wanaram Child Development Centre following devastation from a tropical storm. Read the story here. Read More →    

A Guide To Thai Spices

  Hot spices have been used in recipes and cooking for over 6,000 years and on the heels of International Hot and Spicy Foods Day (January 16), we’re bringing you some fun facts from sizzling Thailand. Thailand has a rich culinary heritage and there are said to be five tastes in Thai cooking: spicy, sweet, sour, salty, and creamy – all combinations and intensity of these flavors can make their way into one dish. Read more here. Let's Get Spicy →    

A Bridge Not Too Far: Where Creativity Meets Innovation

  Deepak Ohri is an author of the book: A Bridge Not Too Far, Where Creativity Meets Innovation. The book was released on January 10th, 2023, and it is already recognized as one of the top manuscripts in the global marketing. Explores how Deepak Ohri’s humble beginnings have fueled his innovative entrepreneurial spirit and have informed his deeply human-centered approach to business and to life. Find Out More →