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Unforgettable Croatia hails trade bookings growth
Unforgettable Croatia has seen trade booking surge by nearly a quarter in 2024, as part of a record-breaking year for the small-ship operator.
It gained a total of 1,346 guests booked via a travel agent, the operator says, up by 24%.
Overall, Unforgettable Croatia secured its highest-ever occupancy rate, at 99.21%.
This was achieved despite a total cabin capacity increase of 20% for the 2024 summer season.
In August, Unforgettable Croatia welcomed travel agents on its inaugural Fam trip.
A total of 13 agents, with plus ones, sailed on a four-night Dalmatian Coast itinerary, onboard the 38-guest Memories, from Dubrovnik to Split.
It has additionally announced that 65% of its cabin allocation for 2025 has already sold.
The 2025 programme comprises a total of 2,500 cabins, which is a 9% year-on-year increase.
This is in part due to the launch of new ship, MS Aretis, taking the fleet to six.
Graham Carter, chief commercial officer, said: “We’d like to thank agents for all their support in achieving this significant increase in bookings. We know the trade are keen to learn more about our product and what makes us unique.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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