Qantas carbon-neutral offsetting scheme ‘misleading’ customers


Qantas carbon-neutral offsetting scheme ‘misleading’ customers

Wednesday, 15 Oct, 2024 0

Qantas has been accused of misleading its customers over its carbon-neutral claims.

Director of Climate Integrity Claire Snyder said the airline is greenwashing and has called on regulator ACCC to investigate.

“The first representation is, are Qantas presenting flying as more sustainable than it is, and creating a perception of flying as increasingly sustainable,” she said.

“The second representation that we’ve asked the ACCC to look into and investigate is the Qantas claim that they’re on a path to net zero in line with the goals of the Paris agreement.”

Qantas offers customers the ‘Fly Carbon Neutral program’

This allows customers to pay extra to ‘offset emissions’ from the flight

“Carbon offsetting allows us to help compensate for these emissions by purchasing offsets that remove, reduce or avoid emissions in the atmosphere from projects outside the aviation sector,” it says on the website.

“Qantas’ representation of offsets in this way has the potential to mislead consumers by creating a false equivalency between carbon emissions and carbon sequestration through offsets,” Climate Integrity said.

Snyder says there is clear evidence one tonne of carbon emitted cannot be considered the same as one tonne of carbon sequestered through an offset program.

“While contributing to conservation is a great thing, it cannot compensate or neutralise for, the emissions from flying.” 

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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