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Cunard to visit over 250 travel agents during February sales blitz
Cunard aims to visit 250 travel agents, across more than 60 stores, as part of its first nationwide sales blitz of 2025.
A five-strong team will tour UK high streets from 17 to 28 February to deliver in-person news about the cruise line’s new promotion for selected 2025 voyages, launching on 19 February.
Led by Tom Mahoney, Director of UK Sales, and supported by Business Manager John Garbutt and Regional Sales Managers Savannah Fryer and James Atherton, the team will showcase its digital tools –Cunard’s Asset Bank library and points-based loyalty scheme, Shine Rewards Club.
The team will also be discussing plans for Cunard’s return to Liverpool this year, with Queen Anne arriving in the city on 26 May.
It will also include visits to three travel agent head offices – Sovereign Cruise Club in Reading, Panache Cruises in Chorley and Gold Medal Travel in Leyland.
In addition, the sales team will hand out Shine Rewards Club points that agents will be able to earn.
Tom Mahoney, Director of UK Sales at Cunard, said: “As we evolve the way we communicate the Cunard difference it is key that our travel agent partners can effectively sell Cunard as an iconic luxury brand.”
“These visits are a brilliant opportunity for the Cunard team to learn more about our travel agent partners.”
To celebrate its partnership with Michelin-starred chef Nathan Outlaw, Cunard is giving 10 travel agents the chance to put their culinary skills to the test during an exclusive masterclass with the restauranteur.
The event will be hosted on 12 March at the luxury Chewton Glen country hotel in Hampshire.
In addition, the luxury cruise line is inviting 17 travel agent partners to the West End show Pride & Prejudice* (*sort of) which is being performed aboard Queen Anne’s maiden season – at venues in London and Glasgow.
Agents can visit www.ShineRewardsClub.com for the latest Cunard news and information.
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TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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