CLIA announces new river cruise event and training

Cruise Lines International Association (CLIA) UK & Ireland is currently hosting its annual river conference, RiverView, with almost 400 agents attending.

Running until March 10, it is back in Budapest.

Attendees are being given the opportunity to attend business sessions, a networking trade fair and breakout sessions, as well as local excursions and ship visits.

They are also being hosted onboard for both nights of the conference, on a selection of river cruise ships:

AmaWaterways, AmaSonata

Scenic, Scenic Opal

TUI River Cruises, TUI Skyla

VIVA Cruises, VIVA TWO

Riviera Travel, William Wordsworth

During the event, CLIA announced a new dedicated ‘River Cruise Day’ will take place on April 3, 2025.

It features a series of tailored assets, information and webinars, plus a new online learning module, will be made available to agents.

Further information, including how to get involved, will be shared over the next few weeks.

CLIA is encouraging river operators to post tailored promotions and offers via its trade Facebook group to mark the day.

In addition, CLIA will use the day to launch details for the next cohort of frontline agents to join its River Cruise Champion Programme.

The six-month ‘hybrid learning’ programme will include classroom training, plus monthly webinars and digital catchups, and starts in November.

It will lead to a graduation ceremony and special certification that officially recognises participants as ‘River Cruise Champions’.

Also, the ‘River Cruise Forum’ is being held on October 23 in Glasgow, with registration opening in the summer.

The one-day, in-person session is designed for agents who are actively selling river cruise and want to develop their knowledge.

The forum will include sector specific business sessions, networking opportunities and the latest industry trends and insight from CLIA.

Throughout this year, further complementary forums will cover expedition cruise in London on March 20; luxury cruise in Manchester on June 18; and yacht and small ship sailing in Birmingham on September 4.

Places are available now for the expedition forum, with the luxury session open for registration from May, and yacht and small ship sailing later this year.

CLIA also has a limited number of tickets are available for its annual conference, which this year takes place from May 22-24 and will include business sessions, a networking trade fair, ‘Sailaway’ party and ship visits.

Andy Harmer, CLIA UK & Ireland MD, said: “The fantastic turnout at RiverView shows just how eager agents are to expand their knowledge and seize the opportunities it presents.”

“We’re now counting down to our first CLIA River Cruise Day, which will keep river front of mind for agents. Our line-up of events and training across the year means we’re giving the trade even more of the tools and expertise they need.”

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